Sales Development Executive

About the Role

Sales / Business Development Specialist

Key Responsibilities

1. Domain Expertise & Value Articulation

• Demonstrate strong understanding of the complete

  Employee Engagement Cycle

  needs assessment, surveys, insights, action planning, and ROI measurement.
• Explain how EAP, Employee Engagement, and L&D solutions collectively address HR challenges like attrition, low morale, burnout, and skills gaps.
• Maintain awareness of trends and competitive offerings in corporate wellness, engagement platforms, and L&D technologies in India.

2. Lead Generation & Prospecting

• Execute a

  multi-channel lead generation strategy

  using inbound, outbound, referrals, events, and HR industry networks.
• Follow a disciplined

  follow-up cadence

  to ensure consistent pipeline movement and opportunity closure.
• Qualify prospects effectively based on HR priorities, budgets, and timelines.

3. Stakeholder Engagement (HR-Focused)

• Engage in high-value conversations with CHROs, HR Directors, Engagement Heads, and L&D teams.
• Understand their current EAP usage, engagement survey methods, and LMS/LXP investments.
• Map product features to the prospects HR goals, demonstrating clear business impact.

4. Technical Knowledge & Platform Familiarity

• Familiarity with

  Employee Engagement Platforms

  : engagement surveys (pulse/annual), 360 feedback tools, recognition & rewards systems.
• Understanding of

  L&D Platforms

  :

• LMS

  (Cornerstone, Moodle, enterprise LMS)

• LXP

  (Degreed, EdCast, etc.)
• and how they support training, skill development, and career pathing.

Qualifications & Skills

Academic Requirements (Mandatory)

• Bachelor’s degree (BBA or equivalent).
• MBA in

  Sales, Marketing, HR, or related fields

  is highly preferred.

Experience Requirements (Mandatory)

• 3–5 years of experience in

  B2B Inside Sales / Sales Development

  .
• Must have

  on-ground sales experience

  selling one or more of the following to corporate clients in India:
• Employee Assistance Programs (EAP)
• Employee Engagement solutions
• Learning & Development Platforms (LMS/LXP)
• Strong understanding of the

  HR decision-making cycle

  for wellness, engagement, and training purchases.

Core Skills

• Excellent communication and presentation abilities.
• Ability to run structured discovery calls with HR leadership.
• Strong follow-up discipline and pipeline management skills.
• Knowledge of HR tech platforms (Engagement, EAP, LMS/LXP).
• Ability to translate HR challenges into product-driven solutions.