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Job Title: Marketing Head Location: Koregaon Park, Pune Organization: My MD Dr (3409Tech Ventures Pvt. Ltd.) About Us: My MD Dr. is a healthcare provider dedicated to delivering comprehensive healthcare services, including Home Visits, In-Clinic consultations, Lab Tests, and Medicine Delivery. Our mission is to make healthcare accessible and of the highest quality for all our patients. Role Overview: We are seeking an experienced and dynamic Marketing Head with 5 to 8 years of experience, preferably from a pathology firm or healthcare industry background. The ideal candidate will be responsible for developing, implementing, and managing marketing strategies to grow brand awareness, drive patient acquisition, and support the overall business objectives. Manage budgets, analyze trends, and oversee field teams to achieve business goals. This role requires strong leadership, strategic thinking, and the ability to build relationships with key stakeholders. Key Responsibilities: - Develop and execute comprehensive marketing plans and campaigns (digital and offline) to promote our services. - Build brand presence across Pune and surrounding areas. - Plan and manage promotional activities, events, and partnerships with clinics, hospitals, and diagnostic centres. - Oversee digital marketing initiatives including SEO, SEM, social media, and content marketing. - Manage and optimize patient acquisition funnels across various channels. - Conduct market research to identify new opportunities and trends. - Collaborate closely with the operations, medical, and sales teams. - Analyze marketing metrics and ROI to optimize campaigns and improve performance. - Manage relationships with external vendors, agencies, and partners. - Lead a small marketing team and guide their activities for maximum impact. Requirements: - Bachelor's degree in Marketing, Business Administration, Healthcare Management, or a related field (MBA preferred). - 3 to 8 years of experience in healthcare marketing, preferably in pathology labs, diagnostic centres, hospitals, or healthcare startups. - Strong understanding of healthcare marketing, branding, and lead generation strategies. - Hands-on experience with digital marketing tools and analytics platforms. - Excellent communication, leadership, and project management skills. - Ability to think strategically and execute tactically. - Comfortable working in a fast-paced and growing environment. Preferred: Experience working with pathology labs, diagnostic firms, healthcare chains, or home healthcare companies. Knowledge of Pune healthcare market dynamics. Show more Show less
