Sales and Marketing Head - Fortis La Femme (GK, Delhi)

Role & responsibilities

• Partner with the corporate sales leadership team to develop the sales strategy for the hospital in order to achieve the revenue targets
• Conceptualize new initiatives for increasing sales and top of mind recall amongst potential patients/customers and to leverage the La Femme Hospital Brand
• Identify new markets; new engagements, new specialties and ways to drive future business
• Identify key sources of business and translation/allocation of targets to the sources i.e. Doctor marketing/referrals, Corporate sales, Direct marketing (sales focus), TPA Empanelment & Engagement
• Monitor the day-to-day operations of the sales team so that business and sales practices are conducted with great professionalism and integrity and comply with the Fortis' Code of Conduct, company policies and ethical standards, and local, regional and national law, regulations and guidelines
• Responsible for Unit Level Planning & Execution for Marketing Campaigns, Community Connect & PR activities in alignment with Annual Marketing Plan under the supervision of Vertical Sales & marketing head.
• Managing unit level Branding, Collaterals, Signages & Media costs within stipulated budgets.
• Online Brand Support: Ensure timely updates of Unit events/ activities/ new docs on Website/ Corporate Communication/ Social Media
• Develop and manage the fiscal budget related to sales and marketing activities. Develop and execute plans within allocated budget. Ensure expenses remain within budgetary guidelines
• Gather market intelligence with respect to services offered and their pricing by competitor hospitals and apprise the management of the same in a timely manner. Propose appropriate corrective action as necessary
• Gather information related to sales best practices in the healthcare industry and incorporates into sales training strategies and programs at Fortis
• Design and implement a sales training curriculum to support the strategy, including new hire training, product and disease state information, selling skills and other skill development programs, and compliance training related to promotional practices.
• Lead the Marketing efforts to Doctors (Doctor Marketing). Guide and direct team members on the right process to be followed for creating a doctors referral base. Define focus areas and ways to ensure greater conversion of doctors and enhanced referrals to Fortis
• Conceptualize and implement various direct sales initiatives to reach customers directly.
• Monitor Doctors Actual Revenue vs Target Revenue.
• Give inputs to Mgt on doctors revenue sharing models.
• Take active interest in the recruitment, performance management and training & development of all team members. Appraise employee performance and facilitate team engagement activities.
• Responsible for Unit CRM and Conversion Team
• Map ROI of all marketing campaigns

Preferred candidate profile

Minimum 10-12 years of which 7-9 years experience as a lead role in sales dept.(Preferred in Hospital industry)