Job
Description
As a Retention Marketing Lead, you will lead the Retention Marketing team in developing and executing strategies that increase customer loyalty, reduce churn, and drive revenue growth from existing customers. This role will require a combination of data-driven insights, strategic thinking, and creativity to implement personalized marketing programs that enhance customer experience and engagement across multiple touchpoints. Responsibilities: Develop Retention Campaigns: Responsible for strategising, creation, execution, and monitoring of retention marketing campaigns across various channels (email, SMS, push notifications, etc.). Help develop content and messaging for customer communications and loyalty programs. Data Analysis: Gather and analyse data related to customer behaviour, campaign performance, and retention metrics. Prepare basic reports and summaries to support decision-making and strategy adjustments. Customer Engagement: Assist in managing and updating customer databases and segmentation lists. Help coordinate and implement customer engagement initiatives, such as surveys and feedback collection. Collaboration: Work closely with senior team members to understand campaign goals and contribute to brainstorming sessions. Coordinate with other departments, such as sales and customer service, to ensure alignment with retention strategies. Requirements: Bachelor s degree in Marketing, Business, Communications, or a related field. More than 5 years of experience required in Retention Marketing. Strong analytical and data-driven mindset with the ability to interpret complex customer data and derive actionable insights. Expertise in A/B testing, campaign performance analysis, and optimization techniques. Knowledge of customer retention metrics such as churn rate, CLV, and retention rate. Prior experience working with D2C/B2C brands will be an added advantage Proficiency in marketing software or CRM tools like Clevertap, Moengage and familiarity with Microsoft Office Suite (Word, Excel, PowerPoint) is a plus. Strong written and verbal communication skills. Ability to work collaboratively in a team environment and handle multiple tasks.
