Retail Sales Officer

Job Description

ob Title: Retail Sales Officer Experience Required: 2 to 5 years of experience in retail/channel sales, preferably in the paints, coatings, adhesives, or building material industries. Job Responsibilities: Sales & Business Development: Handle dealer/distributor network for assigned territory. Achieve monthly, quarterly, and yearly sales targets. Identify new retail counters and expand market reach. Channel Management: Appoint new dealers/distributors as required. Ensure regular follow-up with retailers to boost secondary sales. Promotions & Branding: Execute in-store branding and promotional campaigns. Conduct product demos and awareness drives. Customer Service: Resolve dealer/retailer complaints promptly. Provide product training and guidance to channel partners. Reporting & MIS: Maintain sales reports, market feedback, competitor analysis. Daily reporting to Area Sales Manager/Branch Manager. Relevant Industries: Paints & Coatings (Astral Vernici, ICA Pidilite, MRF Speciality Coatings) Adhesives & Sealants Automotive Coatings (Nippon Automotive) Construction/Building Materials (Jivanjor, sanitary ware, plywood, modular fittings) Required Skills: Strong negotiation & communication skills. Good market knowledge of territory. Target-oriented and self-motivated. Ability to build and maintain dealer relationships. Working knowledge of MS Office and sales reporting tools. Educational Qualification: Minimum: Graduate in any discipline. Preferred: BBA/MBA in Marketing or Sales will be an added advantage. Location Preference: Should be flexible to travel within assigned territory and handle on-ground market visits. Job Type: Full-time Pay: ₹25,000.00 - ₹35,000.00 per month Schedule: Day shift Work Location: In person