Retail Marketing Executive

Job Title: Retail Marketing Executive
Job Type: Full-time
Pay: ₹360,000.00 – ₹480,000.00 per year
Location: On-site

Role Summary:

We are looking for an enthusiastic and detail-oriented Retail Marketing Executive to support and execute marketing initiatives that drive in-store footfall, support promotional campaigns, and contribute to brand-building efforts. This role requires a hands-on marketer who can coordinate with internal teams, vendors, and store managers to bring marketing plans to life.

Key Responsibilities:

1. Marketing Execution & Coordination

• Assist in implementing marketing campaigns for store launches, seasonal sales, and festivals.
• Coordinate marketing collaterals, vendor deliveries, and event setups at store locations.
• Work closely with the store teams for timely execution of promotions.

2. Brand & Content Support

• Ensure brand consistency across in-store materials and regional marketing collaterals.
• Support content creation for print ads, flyers, posters, and digital content.

3. Digital & Social Media Assistance

• Assist in planning and executing social media campaigns.
• Coordinate with the digital team or agency for creatives and ad promotions.
• Track engagement and campaign performance reports.

4. Retail & In-store Promotions

• Execute visual merchandising and POS branding materials at store level.
• Monitor the effectiveness of in-store promotions and suggest improvements.

5. Market & Competitor Analysis

• Gather feedback from stores and customers.
• Monitor competitor promotions and report trends to the marketing team.

6. Team Support & Reporting

• Coordinate with agencies, designers, and vendors to ensure timely delivery.
• Maintain campaign trackers, billing documentation, and monthly reports.

Required Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• 2–5 years of experience in marketing, preferably in retail/FMCG/events.

Key Skills:

• Basic understanding of retail marketing strategies
• Strong coordination and communication skills
• Working knowledge of social media platforms
• Creative thinking and attention to detail
• Time management and multitasking
• Basic data handling & reporting skills

Why Join Us?

• Exposure to 360-degree retail marketing campaigns
• Opportunity to learn and grow in a fast-paced environment
• Work closely with passionate marketing professionals and store teams
• Contribute to exciting store events and promotions

Schedule:

• Day shift
• Monday to Saturday

Job Type: Full-time

Pay: ₹360,000.00 - ₹480,000.00 per year

Schedule:

• Day shift

Ability to commute/relocate:

• Ernakulam, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• retail Marketing: 3 years (Preferred)

Willingness to travel:

• 25% (Preferred)

Work Location: In person