Retail Agri - Relationship Manager - Anupgarh (Rajasthan)

• Sourcing and Business Generation

• Business scoping of geographical market for farming and rural community • Sourcing proposals from individual farmers / Co-operative societies / Rural Mandis & Markets / Kissan Clubs / Farmer Producer Organizations etc. • Conducting marketing activities for generating new business • Work on productivity benchmarks

• Market Update and Change in Product

/ Processes

• To keep an update with respect to market requirement, competition and customer banking behavior. • To understand the changing dynamics in the market and propose amendments in various product offerings. • To keep abreast of changes in State Government laws and policies.

• Relationship Building and Maintenance

• To liaison with new and existing customers for relationships. • To be in touch with agro centers /rural mandis / Rural markets / Kisan clubs for maintaining and deepening existing relationships. • Addressing complaints received from customers within stipulated TAT.

• Delinquency / Rotation & Recovery /Housekeeping

- To work towards minimal delinquency in portfolio. • Follow-up with customers for recovery. • To monitor rotation of accounts • To avoid dropping of limit in customers account, ensure submission of documents like LAD, CAM, etc.

• To support legal and remedial team for legal actions • To work towards keeping Housekeeping parameters under control

• Farmer Education and Capacity Building

• To conduct village level farmer meetings and educate farmers on various products offered by bank • To make farmers aware of various aspects of banking and keep them informed about tools and technology for improving farm production. • To educate farmers about debt waivers, crop insurance & government subsidies

• Increased penetration and cross sell

• Cross sell of other assets and liability products • Promotion of digital platforms like NetBanking, Mobile Banking, PayZapp, Insta Alert, Smart Buy, Chillr, etc.

• Relationship with Retail Branches and Other Stake holders

• Liaise with Credit to ensure timely decisioning of proposals & closure of Housekeeping items. • To coordinate with Remedial team for NPA cases and work towards recovery of the same • To coordinate with the local Operations team for disbursement • Liaise with RBB team for activation of branches for KGC business & for providing best services to customers • To liaise with Business Correspondents (BCs) for new & existing customer relationships

• Others

Any other task assigned by seniors from time to time