Research Analyst

We are seeking a highly motivated and detail-oriented professional to join our Research and Insights team as a Senior Research Associate. In this role, you will be integral to conducting secondary research to support our research initiatives. You will collaborate closely with project managers and external clients to ensure the accuracy and quality of our deliverables, contributing to strategic decision-making and enhancing our understanding of market dynamics.

Responsibilities Research & Insights:

• Analyze and synthesize information from articles, reports, and various sources to evaluate the competitive landscape and consumer preferences.
• Conduct thorough competitive analysis and consumer insights research, including the design and execution of surveys and focus groups.
• Synthesize insights from previous studies and reports to develop actionable recommendations for stakeholders.
• Present findings clearly and effectively, ensuring they are actionable and aligned with project objectives.
• Investigate key topics and areas of interest within the client's prior research, providing deeper insights into their needs.
• Collaborate with internal teams to ensure alignment on findings and agree on next steps for research initiatives.
• Conduct thorough quality checks on deliverables produced by research associates to ensure accuracy and adherence to project standards.
• Provide guidance and mentorship to research associates throughout the research process, fostering skill development and best practices.
• Demonstrate strong project management skills by scoping projects effectively, defining objectives, and planning timelines to meet project deadlines.
• Collaborate with team members to facilitate smooth workflow and communication, ensuring alignment on project goals and expectations.
• Monitor project progress and provide regular updates to managers/stakeholders, identifying potential challenges and implementing solutions proactively.

Social Media And Marketing Analytics

• Demonstrate familiarity with key concepts such as Paid Media Spend, Positioning & Messaging, Search Engine Optimization (SEO), and Customer Relationship Management (CRM).
• Exhibit a comprehensive understanding of various media channels and best practices in creative strategy, including targeting and segmentation.
• Evaluate and analyze paid media spend across multiple channels, including TV, Out-of-Home (OOH), social media, and Display Advertising.
• Perform thorough evaluations of current positioning and messaging strategies, including website assessments and marketing materials.
• Interpret data from SEO tools (e.g., Google Search Console, Moz) to inform and optimize marketing strategies.

Qualifications

• Bachelor's degree in a relevant field (e.g., Market Research, Business Administration with a concentration in Marketing, or related disciplines).
• 3-5 years of experience in secondary research.
• Familiarity with social media analytics platforms (e.g., Brandwatch, Google Analytics, Meltwater, Captiv8) is advantageous.
• Exceptional attention to detail and a meticulous approach to all tasks.
• Excellent verbal and written communication skills, with the ability to convey complex information clearly and concisely.
• Proven ability to work effectively in a collaborative, team-oriented environment with colleagues from diverse backgrounds.
• Strong organizational and time management skills, capable of prioritizing and managing multiple tasks simultaneously.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and other relevant software applications.
• Prior experience in customer research or market research is preferred.

Salary: 6-7.5 lakhs per Annum. (depends on experience level).

About Us

Peterson Technology Partners (PTP) is an Equal Opportunity Employer committed to creating a transparent, inclusive, and human-centered hiring experience.

For more than 27 years, PTP has operated as a premier Information Technology (IT) staffing, consulting, and recruiting firmbuilt on trust, long-term partnerships, and technical excellence.

Based in the Chicago suburb of Park Ridge, IL, our team of more than 500 employees and consultants is dedicated to helping every client make the best hiring decisions possible.

As part of that commitment, we believe in providing clear information about how our hiring technologies work and how your data is used. The following section outlines our AI-assisted interview process and your rights as a candidate.

AI-Assisted Interview Experience (Pete & Gabi Rebecca):

To provide a consistent, fair, and flexible experience for all candidates, we use AI-assisted toolsincluding our proprietary platform Pete & Gabi Rebeccato support parts of the interview process. These tools help us:

• transcribe interviews,
• summarize candidate responses,
• generate job-related insights
• streamline communication and scheduling.

Please note that

• AI does NOT make hiring decisions.
• All decisions are made by our human recruiters, hiring managers, or client partners.
• The AI does not evaluate facial expressions, emotions, or physical traits.
• It is used only to support fairness, consistency, and efficiency.

If you prefer a non-AI interview format, we will gladly provide an alternative.

Technical or Case Interviews (Role-Dependent):

For certain positions, you may participate in:

• a technical interview
• a coding challenge
• a case study
• a client-specific assessment.

We will always explain what to expect in advance so you can prepare with confidence.

Human Review & Selection:

Every candidate's profileincluding interviews, conversations, and assessmentsis reviewed by experienced recruiters and hiring leaders.

AI insights may assist with organization and evaluation, but final decisions are always human-driven.

Your Rights as a Candidate

At PTP, every candidate has the right to:

• Request a non-AI interview path
• Ask how your data is being used
• Request access to transcripts or interview recordings
• Request deletion of your AI-recorded interview
• Receive clear, timely communication

Our goal is to ensure you feel respected, informed, and supported throughout your experience

Our Commitment:

For more than 27 years, PTP has focused on putting people firstcandidates, consultants, employees, and clients.

We're committed to a hiring process that is:

• transparent
• compliant
• equitable
• powered by innovative technology that enhancesnot replaceshuman judgment.

Welcome to the future of hiring at Peterson Technology Partners.

We're excited to learn more about you

Equal Employment Opportunity

Peterson Technology Partners is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, national origin, gender identity, sexual orientation, disability, veteran status, or any other protected characteristic.