573 Research Analysis Jobs - Page 17

We are looking to hire Research Ops Interns - Pharma & Biotech who will work closely with our US-based Business Development team to identify industry trends, conduct pipeline analysis, and benchmark companies in the Pharmaceuticals, Vaccines, and Medical Devices space. Roles & Responsibilities include the following : Conduct clinical pipeline analysis, clinical trial analysis, medical conference tracking, and draw appropriate insights Create insights on the company's performance and benchmarking with competition to identify areas of competitive advantage, differentiation, and growth, areas that need improvement Understand competing platforms, technologies, capabilities and contextualize them for the company Identify industry trends, shifts, and disruptions and put them into perspective with the company's strengths and capabilities.

We are looking to hire Research Ops Interns - Pharma & Biotech who will work closely with our US-based Business Development team to identify industry trends, conduct pipeline analysis, and benchmark companies in the Pharmaceuticals, Vaccines, and Medical Devices space. Roles & Responsibilities include the following : Conduct clinical pipeline analysis, clinical trial analysis, medical conference tracking, and draw appropriate insights Create insights on the company's performance and benchmarking with competition to identify areas of competitive advantage, differentiation, and growth, areas that need improvement Understand competing platforms, technologies, capabilities and contextualize them for the company Identify industry trends, shifts, and disruptions and put them into perspective with the company's strengths and capabilities.

We are looking to hire Research Ops Interns - Pharma & Biotech who will work closely with our US-based Business Development team to identify industry trends, conduct pipeline analysis, and benchmark companies in the Pharmaceuticals, Vaccines, and Medical Devices space. Roles & Responsibilities include the following : Conduct clinical pipeline analysis, clinical trial analysis, medical conference tracking, and draw appropriate insights Create insights on the company's performance and benchmarking with competition to identify areas of competitive advantage, differentiation, and growth, areas that need improvement Understand competing platforms, technologies, capabilities and contextualize them for the company Identify industry trends, shifts, and disruptions and put them into perspective with the company's strengths and capabilities.

We are looking to hire Research Ops Interns - Pharma & Biotech who will work closely with our US-based Business Development team to identify industry trends, conduct pipeline analysis, and benchmark companies in the Pharmaceuticals, Vaccines, and Medical Devices space. Roles & Responsibilities include the following : Conduct clinical pipeline analysis, clinical trial analysis, medical conference tracking, and draw appropriate insights Create insights on the company's performance and benchmarking with competition to identify areas of competitive advantage, differentiation, and growth, areas that need improvement Understand competing platforms, technologies, capabilities and contextualize them for the company Identify industry trends, shifts, and disruptions and put them into perspective with the company's strengths and capabilities.

KASHI INSTITUTE OF TECHNOLOGY is looking for ASST. PROFESSOR to join our dynamic team and embark on a rewarding career journey Teach a range of courses in the department, at both the undergraduate and graduate levels Conduct original research in the field and publish findings in academic journals and at conferences Advise students and mentor junior faculty members Participate in department and university-wide committees, such as curriculum committees and search committees Pursue external funding opportunities to support research and teaching activities Engage in professional development activities to stay current in the field and enhance teaching skills

Happiest Minds Technologies Pvt.Ltd is looking for INTERN to join our dynamic team and embark on a rewarding career journey Assist in various tasks and projects as assigned. Conduct research and gather information. Support team members with administrative duties. Participate in meetings and contribute ideas. Learn about industry practices and company operations. Use statistical methods to analyze data and generate useful business reports

tata group tata cliq is looking for Intern - Category to join our dynamic team and embark on a rewarding career journey Assist in various tasks and projects as assigned. Conduct research and gather information. Support team members with administrative duties. Participate in meetings and contribute ideas. Learn about industry practices and company operations. Strong analytical skills with proficiency in Excel or Google Sheets. Detail-oriented with a keen eye for catalog accuracy and aesthetics. Good communication and coordination abilities for vendor and team interactions.

Momentum91 is looking for Generalist Intern to join our dynamic team and embark on a rewarding career journey Assist in various tasks and projects as assigned. Conduct research and gather information. Support team members with administrative duties. Participate in meetings and contribute ideas. Learn about industry practices and company operations.

1. Performing in-depth secondary research analysis and primary research through telephonic interviews surveys, and questionnaires 2. Analyze data using statistical software and tools 3. Updating the structure and content of the report as per industry expectations/standards and feedback. 4. Should have the sound aptitude and a good logical approach. 5. Experience required from the Market Research industry only. 6. Immediate joiners are preferred for the positions. 7. Must have sound knowledge of Microsoft Excel.

We are seeking a highly motivated and detail-oriented Associate Operations to perform the critical Primary Source Verification process. This role is important to our operations, ensuring the accuracy and timely completion of validation, verification, research work for the applicants and for our clients. The ideal candidate will possess excellent communication skills, a keen eye for detail, and the ability to work effectively in a fast-paced environment. This position offers an excellent opportunity for individuals looking to start or build their career in operations and compliance . Duties and Responsibilities: Initiation of Checks: Accurately initiate the verification process within our system, ensuring all necessary information is correctly reviewed and validated. This is the critical first step in the entire verification lifecycle. Communication Coordination: Effectively communicate with various external stakeholders such as, issuing authorities (government agencies, educational institutions, previous employers, etc.) and vendors located across different regions to request and obtain necessary verification information. Coordinate and communicate with internal stakeholders such as, applicant assist team, insufficiency support, immediate supervisors, client delivery managers etc. This requires clear and concise communication, both written and verbal. Quality Assurance: Conduct thorough review of submitted documents to ensure accurate processing and raise flags when documents are incomplete, unclear, tempered in any ways to the applicant. This ensures the accuracy and integrity of our reports. Research Analysis: Conduct detailed secondary research and analysis on issuing authorities and verification processes to stay up-to-date on requirements and best practices. This includes understanding the nuances of different verification sources and their processes. Process Improvement: Identify opportunities to improve the efficiency and effectiveness of the background verification process. Qualifications and Work Experience: Education: Bachelor's degree preferred. Essential Skills: Excellent Written Spoken English: Must be able to communicate clearly and professionally, both verbally and in writing. Emphasis on writing short, clear, and error-free messages and sentences. Detail Orientation: A strong ability to focus on details and identify even minor discrepancies or errors. A true "eye for detail" is essential. Analytical Skills: Ability to analyze information from various sources and synthesize it into a coherent report. Communication Skills: Ability to communicate effectively with a variety of stakeholders, including issuing authorities, vendors, and clients. Computer Proficiency: Must be comfortable with using computers and work on multiple screens, using internal tools. Adaptability: Ability to work in a fast-paced environment and adapt to changing priorities. Open to Calling Profile: Comfortable making outbound calls to verification sources. Skills Focus: This role heavily emphasizes the following skills: Detail Orientation: Consistently and accurately processes information, minimizing errors. Eye for Detail: Proactively identifies discrepancies, inconsistencies, and errors in data. Identifying Errors: Quickly and accurately recognizes mistakes in information or processes. Writing Short and Clear Messages and Sentences: Communicates effectively and efficiently in writing, ensuring clarity and conciseness.

We are looking for a Research analyst to initiate and conduct research on companies, monitor performance of stocks, and offer recommendations to internal team clients. You will analyze a wide range of sectors and industries based on the fundamental finance principles, the stock and investment ratios Responsibilities Work on all/ any aspect of research : research planning, primary research, secondary research, quality checking across a variety of market capitalizations and industries Interpreting all the content, statistics and presenting it in a research report Provide efficiency by improving existing processes and steps for analysis support research teams for productive results Evaluates financial data for assigned sectors and stay abreast of emerging economic trends and developments in stock markets. Generate new investment ideas as a supplement to central research coverage Adept with the industry structure and change the approach for the research depending upon the sector and the geography Preferred Person Specifications: 7 - 12 years of research analyst experience with proven track records in achieving performance metrics and targets. Should have experience as an analyst for at least 2-3 sectors preferably Banking or Sunrise Sectors. Experience in relevant industry preferred Superior analytical and problem solving skills with hands on experience in rigorous financial markets analysis Ability to apply thoughts and timely realization of investment opportunities with solid decisioning abilities Good collaboration and individual contribution skills Excellent communication with articulation to wider audiences. Education qualifications - CA or CFA/pursuing CFA or MBA from Tier I institute Should be good with Ms Word and Ms Excel We are open to looking at candidates from: o Small Buy-Side firms or Family Offices that are keen to move to a sell-side / more formal set-up o Rating agencies or out-sourced research firms that are keen to move to sell-side / buy-side o Folks already in sell-side firms as associates and raring to move to "lead" roles

Hiring For a KPO (Internation Process) Job Tittle - Research Associate Graduate,UG Fresher and experience Location - Noida Both Side Cab ,Meal Free,Sat SUN fixed off Industry Type: BPM / BPO For more info - 9355770705 Whatsapp me updated resume

Job description- This role is a for a Environment Business Analyst ESG in InCorp India. The ideal candidate will support the execution of projects related to ESG, conduct GHG emission calculation, Life cycle assessments and other environmental calculations. The candidate will also analyse and communicate ESG data as it relates to trends in the company, provide recommendations that can help improve ESG Reporting and performance for clients across sectors, countries and ESG reporting frameworks. Candidate will be responsible for conducting detailed research and build understand both current and emerging reporting and rating frameworks including BRSR, CSRD, IFRS, ISOs etc. Key Responsibilities - Conduct Site Visits to build the understand industry, value chain, the systems and processes and environment and social footprints. Support the process of Materiality Assessment and Stakeholder Engagement for the clients by preparing and conducting peer research, surveys with external and internal stakeholders, analysis of the result of the surveys and preparation of Materiality Matrix. Create training modules, in various formats including PPT, AI based etc., for clients internal stakeholders such as employee, management and board and external stakeholders like suppliers Prepare data collection templates, coordinate with client and explain data requirements to relevant stakeholders, collect & collate data and conduct the desk review for data validation. Conduct relevant data calculations as per prescribed frameworks including GHG Emissions as per GHG Protocol Conduct 360-degree research on Environmental and social variables of corporate performance (aspects may include waste management, plastics, circular economy, water etc.) Conduct in-depth research to understand and stay current on existing and emerging ESG reporting frameworks, including GRI, IFRS, CSRD, and prominent rating systems such as Eco Vadis, MSCI, DJSI etc. Stay updated on the regional compliances related to ESG Reporting and Rating Maintain the project plan for all the ongoing projects Candidate Requirements- The candidate should have 0-2 Years of overall experience (Preference for someone with at least 1 year of relevant exp in ESG) Strong verbal and written communication skills Proficient is using Microsoft Suite including PowerPoint and Excel and adaptable to new technologies including AI tools. Process driven approach, that focuses on capability development and structured scalability of systems Bachelor’s degree with 1 year of experience or a fresher with a master’s degree in sustainability or a related domain or a professional such as CA/CS/ MBA Working knowledge on writing reports and blogs Key Soft and Technical Skills to check in Interview: Research Oriented Decent Communication Tech friendly approach Just do it attitude Team member Beginner level ESG Knowledge

Itron is looking for Intern to join our dynamic team and embark on a rewarding career journey Assist in various tasks and projects as assigned. Conduct research and gather information. Support team members with administrative duties. Participate in meetings and contribute ideas. Learn about industry practices and company operations.

Tech SEO: Stay on top of any tech SEO issues reported by SEMRush, GSC, or ScreamingFrog and fix them as soon as possible. On-Page SEO optimization: Conduct keyword research, including discovering and expanding keyword opportunities. Develop strategies for boosting keyword positions to the top and increasing organic traffic. Regularly analyze competitor websites to uncover strategies that can improve our organic search presence. Collaborate with content marketers to provide keyword intent insights and other SEO best practices. Monitor and analyze website performance using SEO tools and platforms and provide regular reports on keyword rankings, organic traffic, conversions, and other key performance indicators (KPIs). Keyword gap analysis: Conduct comprehensive keyword research to identify high-value search terms for the content calendar What we expect from you: Minimum of 3 years of hands-on experience in SEO, with a proven track record of improving organic search rankings and website traffic. At least 1 year of experience in B2B SaaS is a must. Strong understanding of search engine algorithms, ranking factors, SEO best practices, and technical SEO. Experience in optimizing content for SEO, including knowledge of on-page SEO techniques. Solid understanding of keyword research, analysis, and competitive landscape identification. Proficiency in using SEO tools and platforms like Semrush and Ahrefs to analyze data, identify trends, and make data-driven decisions. Strong interpersonal and communication skills to collaborate with cross-functional teams, including content marketers and web developers. Willingness to learn and stay updated with the latest SEO trends, algorithm changes, and industry developments. What s in store for you at Uniqode A we'll-deserved compensation package that recognizes your skills and contributions to our team. Join our journey with an opportunity to share in the companys success through equity ownership. Get the opportunity to work with hand-picked individuals who are experts in their domain and passionate about the product. Contribute to a product that is rapidly growing and is the chosen platform of thousands of businesses across the globe. Experience the flexibility of working both in-office and remotely, optimizing your work-life balance. Secure your we'll-being with comprehensive health insurance coverage, ensuring you and your family peace of mind. Receive dedicated mental health support, fostering a nurturing workplace environment that values your emotional we'll-being.

Manage projects of medium complexity with limited supervision. Manage all facets of multiple projects, following the ACI project management methodology. Manage the development and implementation process of a companys products and/or services. Coordinate departmental or cross-functional teams. Manage the project from initiation through implementation and delivery. Provide planning and direction on schedules and monitoring budget/spending. Guide projects through to completion on time, with agreed upon scope, within budget, meeting and/or exceeding quality standards. Job Responsibilities: Monitors project scope and baseline to ensure delivery is compliant. Develops project plan and schedule, agreement, and proposal, and ensures timely completion of projects within budget. Manages aspects of the project, including but not limited to research, analysis, and documentation, design/development, testing, negotiation, problem resolution, training, status reporting, implementation, deliverables, project closing, and post-rollout review/audit. Establishes and reviews business control requirements. Delivers quality reviews and solves any deficiencies. Manages project issues and risks (technical and non-technical) through identification, evaluation, tracking, communication, and mediation. Develops and presents project documentation with all project stakeholders. Obtains needed resources, establishes the project team, and delegates individual responsibilities. Perform other duties as assigned Understand and adhere to all corporate policies to include but not limited to the ACI Code of Business Conduct and Ethics. Knowledge, Skills, and Experience required for the job: bachelors degree or equivalent work experience. 2 years of related experience. Strong communication skills, verbal and written. PMI Certification, working towards obtaining or approved equivalent Preferred Knowledge, Skills, and Experience needed for the job: Work Environment: Standard work environment Majority of time spent on PC (Phys. Req.) Occasional travel required, may be domestic or international

Soft Skills Were Looking For: Passion for Marathi culture and storytelling Reliability, punctuality, and team spirit Camera confidence and openness to fieldwork (vox pops, street interviews, etc.) Adaptability in a fast-moving creative environment Key Responsibilities (KRAs): 1. Content Creation & Writing Research and write scripts, social media captions, and articles in Marathi and/or English. Translate ideas or briefs into culturally relevant content for Marathi audiences. 2. Anchoring & Presentation Appear on-camera for vox pops, interviews, and anchored video segments. Assist with script rehearsals, voiceovers, and live/recorded video shoots. 3. Research & Analysis Track trending news, social issues, cultural topics, and youth opinions in Maharashtra. Support in preparing briefs and background notes for upcoming content pieces. 4. Community Engagement Interact with followers, manage basic community inputs, and highlight UGC trends. Participate in mood-based campaigns and challenges. 5. Project & Content Management Support the content team in coordinating shoots, managing timelines, and uploading content. Assist in creating structured plans for YouTube, Instagram, and UGC contributions. Qualifications & Skills: Strong communication and anchoring skills Writing fluency in Marathi (must) and English (preferred) Basic understanding of digital content trends , memes, short videos, reels Research-oriented mindset with strong observation of current affairs & social trends Familiarity with platforms like YouTube, Instagram, Twitter Skills in content planning and basic project management Pursuing or holding a degree in Media / Journalism / Mass Communication / Marketing or related field Bonus: Experience with video editing tools (Canva, CapCut, VN Editor) or handling social media accounts

Research and collect data on market places like consumers, competitors and consolidate information into reports and presentations. Understanding business objectives and design surveys according to customers preferences. Compile and analyse statistical data using modern and traditional methods to collect it Taking a sample report of data before initiating any huge project. Use online market research and catalogue findings to databases Provide competitive analysis on various companies market offerings, identify market trends, pricing/business models, sales and methods of operation Ensure to deliver the data before the end date and recheck that data on the releases are accurate and the angle of the release is correct. Stay updated and fully informed on market trends, other parties researches and implement best practices. Requirements A Bachelors degree. Proven Market Research Analysis experience. Knowledge in Funding Events Great accuracy in Data appending. Fast worker and able to cope up with pressured work. Analytical mind and skills. Keen observer and having strong attention to detail the data. Strong knowledge in statistics and MS Office and able to notice patterns. Strong communication and presentation skills. Organization skills. Awareness in commercials Works in a methodical way to approach Quick learner Excellent working experience in skills like Data scrapping, Data counts, and Sampling Typewriting skills Team worker Flexibility and Adaptability Benefits Standard Job Role and Standard Job timing Provident Fund and Employee State Insurance Monday to Friday Working Night Shift Allowances Great work environment Other benefits

Description Who we are and what do we do? WRI India provides objective information and practical proposals to foster environmentally sound and socially equitable development. WRI India s mission is to move human society to live in ways that protect Earth s environment and its capacity to provide for the needs and aspirations of our generations. Through research, analysis, and recommendations, WRI India puts ideas into action to build transformative solutions to protect the earth, promote livelihoods, and enhance human well-being. We are inspired by and associated with World Resources Institute (WRI), a global research organisation. Currently, over 400 researchers are working with WRI India in our offices in Delhi, Mumbai, and Bengaluru. How your day will unfold: Reporting to the HCM Workday Lead, you will support the development of user manuals for the Workday implementation, focusing on the Core HCM, Compensation, Benefits and Recruitement modules. Your day-to-day will involve: Research & Understanding: Begin by learning about the product, software, and services to ensure accurate documentation of features. Technical Writing: Creating step-by-step guides, FAQs, and troubleshooting sections tailored for end users. Collaboration: Work closely with the HCM Workday Lead to align on content and validate technical accuracy. Formatting & Design: Organize and structure content with visuals, diagrams, and videos to make materials easy to follow and engaging. Testing & Feedback: Ensuring the manual is clear by testing instructions and gathering user feedback. Qualifications and Requirements we seek: Good communication skills with the ability to convey technical information clearly and concisely. Strong documentation skills with attention to detail and clarity in written content. Familiarity and appreciation for software products to translate technical workflows into clear documentation. Ability to work in a multicultural environment and cross-functional team environment. Be available to work with the UK time zone overlap and US time zone sometimes Immediate availability for a minimum commitment of 2 months Stipend: INR 25000 Per Month Location: Remote Duration: 3 months full-time and potentially extendable List of Documents to be attached: Resume Cover Letter Only shortlisted applicants will be contacted for interview purpose. Diversity, Equity, and Inclusion (DEI) @WRI India WRI India values and promotes diversity, equity and inclusion across all areas of our work and workforce. Integrating these values into our actions fosters a progressive and collaborative culture and can also enhance our impact. It is our responsibility to create a welcoming working environment for people of diverse cultures, backgrounds and experience to learn together. We are responsible for fostering a safe and inclusive workplace where questions, concerns and information about diversity, equity and inclusion are part of our ongoing dialogue and development. Learn more about WRI India s commitment to Diversity, Equity, and Inclusion (DEI). Click Here

Description Who we are and what do we do? WRI India provides objective information and practical proposals to foster environmentally sound and socially equitable development. WRI India s mission is to move human society to live in ways that protect Earth s environment and its capacity to provide for the needs and aspirations of our generations. Through research, analysis, and recommendations, WRI India puts ideas into action to build transformative solutions to protect the earth, promote livelihoods, and enhance human well-being. We are inspired by and associated with World Resources Institute (WRI), a global research organisation. Currently, over 400 researchers are working with WRI India in our offices in Delhi, Mumbai, and Bengaluru. How your day will unfold: Reporting to the HCM Workday Lead, you will support the development of user manuals for the Workday implementation, focusing on the Core HCM, Compensation, Benefits and Recruitement modules. Your day-to-day will involve: Research & Understanding: Begin by learning about the product, software, and services to ensure accurate documentation of features. Technical Writing: Creating step-by-step guides, FAQs, and troubleshooting sections tailored for end users. Collaboration: Work closely with the HCM Workday Lead to align on content and validate technical accuracy. Formatting & Design: Organize and structure content with visuals, diagrams, and videos to make materials easy to follow and engaging. Testing & Feedback: Ensuring the manual is clear by testing instructions and gathering user feedback. Qualifications and Requirements we seek: Good communication skills with the ability to convey technical information clearly and concisely. Strong documentation skills with attention to detail and clarity in written content. Familiarity and appreciation for software products to translate technical workflows into clear documentation. Ability to work in a multicultural environment and cross-functional team environment. Be available to work with the UK time zone overlap and US time zone sometimes Immediate availability for a minimum commitment of 2 months

Track SME sectors continuously and come up with product ideas to tackle lender s problem statements for MSME Understand and analyse key trends across SME sectors by monitoring high-frequency data, demand-supply trends, price movements and trade dynamics on an ongoing basis Manage client interactions through regular presentation, and provide analysis on the impact of major events, among other things Analyse large financial datasets to extract actionable outputs

Key Responsibilities: • Lead generation through various marketing channels. • Conducting market research to identify trends and opportunities. • Assisting in the development and execution of marketing campaigns.

About the Opportunity Job TypeApplication 30 June 2025 Title Senior Associate - Investment Research Department Global Investment Research - Research Specialist Team Location Gurgaon, India Reports To Team Lead / Associate Director, Investment Research Level Research Analysis - 4 Were proud to have been helping our clients build better financial futures for over 50 years. How have we achieved thisBy working together - and supporting each other - all over the world. So, join our Global Investment Research - Research Specialist Team and feel like youre part of something bigger. About your team Investment Research Specialist team is based out of two locations - Gurgaon, India and Dalian, China. The department provides fundamental research support (building financial models, maintaining industry databases, and conducting Industry and company analysis) to all FIL Equity and Credit analysts and select Portfolio Managers. This allows analyst teams to cover a higher number of stocks/credits, respond faster to corporate developments, dig deeper into investment issues, and manage coverage gaps. The team is also looked upon as a talent nursery for sourcing future Fidelity analysts. About your role The job involves providing comprehensive research support to FILs Europe/US/Asia/Global equity analysts, including company and industry analysis, financial modelling, valuations, sector/country updates, business and customer intelligence using alternative data sources and other custom research work. The person should have an excellent understanding of the Industrial Sector from the perspective of equity analysis and the broader fundamental research process. Key Responsibilities Provide all-round research support to FIL equity analysts on the assigned sector, including on initiations and ongoing coverage Build detailed financial models with the ability to build business drivers, incorporating M&A transactions and valuation analysis Carry out studies on sector trends, regulatory changes & emerging themes. Company analysis, including deep dive on key stock drivers, devils advocate analysis, etc. Provide need-based analysis on unassigned stocks, including screens to monitor & flag potential stock ideas Provide quality data and analysis on ESG Be a strong subject matter expert Keep abreast of trends and developments in the assigned sub sector across geographies Build and maintain strong relationships with clients and within the team Make regular presentations to the team on relevant topics/areas of expertise Experience and Qualifications Required 2 to 5 years work experience in Investment Research Understanding of the Financials sub sectors companies equity research, including key drivers, dynamics, trends, and emerging themes, would be advantageous. Good understanding of capital markets with excellent financial skills. A solid understanding of financial statements, ratios and valuation concepts. Prior experience with Asia/Europe/US/Global equities is preferred Analytical / Problem solving skills, with a logical thought process - to sort, analyse and creatively interpret large amounts of qualitative and quantitative data. High level of attention to detail and accuracy; Diligence and hard work Database skills - Bloomberg, TR Eikon, FactSet and other financial databases Excellent relationship management and strong communication and presentation skills Education MBA or Masters in Finance from a prominent institute or CA CFA charter or progress towards any level of CFA will be preferred . Feel rewarded For starters, well offer you a comprehensive benefits package. Well value your wellbeing and support your development. And well be as flexible as we can about where and when you work finding a balance that works for all of us. Its all part of our commitment to making you feel motivated by the work you do and happy to be part of our team. For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com.

Conduct outbound cold calls and conduct telephonic surveys. Engage with respondents to collect information on market trends, customer preferences, and industry insights. Maintain accurate records of interactions and data collected in the CRM system

Conduct outbound cold calls and conduct telephonic surveys. Engage with respondents to collect information on market trends, customer preferences, and industry insights. Maintain accurate records of interactions and data collected in the CRM system