Regional Trade And Shopper Marketing Manager

Role & responsibilities

Offline Sell Out (Traditional Trade)

• Lead Regional Trade marketing plan and support effective execution of the plan in different states within the Zone, with special focus on BTL implementation.
• Plan, Develop & Track in-shop merchandizing elements to strengthen visibility & efficacy.
• Working out market specific Competitive action plans to improve Volumes & Market share. Competitor activities tracking & planning counter activities.
• Planning yearly Activities, POSM & Promotion plans in coordination with Category Team.

Trade Marketing & Shopper Strategy:

• Execute trade marketing strategy to create a differentiated brand experience & deliver channel OP, and deliver store level market share gain.
• Build and maintain strong relationships with key channel partners.
• Ensure consistency of Branding & shopper messaging across channels
• Create activations & engagement programs for shoppers from time to time to drive engagement, conversion & Premiumization at the shop floor
• Become the shopper custodian. Work closely with the category & content teams to understand consumer positioning planks & effectively translate the same to effective & high impact shopper communication

New Launches & Promotional Campaigns:

• Plan and execute effective trade promotions and campaigns to drive product visibility and sales.
• Analyze the effectiveness of promotional activities and make data-driven recommendations for improvements.
• Lead New Launch planning to ensure visible placement and repeats from all target stores

Market Analysis:

• Conduct regular market analysis to identify trends, opportunities, and potential risks.
• Use market insights to develop targeted trade marketing initiatives that address specific market needs.

Budget Management:

• Develop and manage the trade marketing budget, ensuring efficient allocation of resources.
• Monitor expenses and provide regular reports on budget performance.
• Generate productivity of 10% YoY on all BTL spends

Preferred candidate profile

• Upto 6 years of strong experience in Sell Out/ Sell-in and Trade Shopper Marketing. Experience of working with a brand that has grown dramatically is a plus.
• MBA in Marketing, Business, or a related field.
• Proven experience in trade marketing, preferably in FMCG/FMCD/FMEG industry
• Strong strategic thinking and analytical skills.
• Excellent communication, presentation and interpersonal skills.
• Demonstrated ability to lead and inspire cross-functional teams.
• Results-oriented with a track record of driving successful trade marketing campaigns.
• Must have proven ability to be flexible, multitask and drive key projects in a fast paced, high demand environment.