Regional Sales Manager

The incumbent will lead institutional and B2B project sales across a defined territory, with a core focus on building deep relationships with builders, promoters, and architects. The role involves sales planning, brand approvals in private projects, and managing a project-focused sales team to achieve business targets.

Key Responsibilities

• Enforce the 5 Ka Dum daily structure across the teamensuring visits to at least 2 builders/promoters, 1 architect, 1 contractor, and 1 interior designer: review activity discipline through the OBL app
• Drive collection efficiency and evaluate credit risk on project accounts, ensuring timely follow-up on outstanding payments
• Identify and develop high-value private project opportunities; ensure brand specification and product approvals at design stage
• Build deep, trust-based relationships with builders, architects, and promoters to drive influence and repeat business
• Coach and monitor the project sales team to improve specification conversion, funnel velocity, and sales productivity
• Provide timely feedback on pricing, competitor activity, and influencer preferences to optimize market Strategy

Required Skills / Abilities

1. Sales Planning & Forecasting

Strong capability in developing project-focused sales plans based on construction pipeline, influence cycles,and stakeholder engagement. Ability to forecast project stages and align internal actions accordingly.

2. B2B/Project Sales Management

Deep expertise in institutional/B2B selling to private builders and promoters. Must have a proven ability to influence specifications, establish credibility with senior decision-makers, and close high-value deals in long-cycle environments.

3. Negotiation Skills

Skilled in handling multi-stakeholder negotiations with builders and design influencers, including margin management, pricing strategies, objection handling and value selling.

4. Developing People

Experienced in building and guiding a high-output project sales team with a focus on field coaching, structured reviews, and professional development.

5. Entrepreneurial Mindset

Demonstrates strong ownership and initiative to build project pipelines, unlock new accounts, and convert early-stage specifications into final sales. Collaborates and coordinates effectively with multiple stakeholdersincluding internal teams, influencers, and channel partners—and fosters teamwork to drive shared outcomes.