Regional Sales Manager - Delhi, Hyderabad And Mumbai

Key Responsibilities

1. Sales Strategy & Planning

• Develop and implement

  regional sales plans

  aligned with company objectives.
• Set

  sales targets

  for territory managers, sales executives, and distributors.
• Forecast demand to ensure proper stock allocation and avoid shortages or overstocking.
• Analyze market trends and competitor activity to adjust strategies.

2. Team Leadership & Development

• Recruit, train, and mentor

  Area Sales Managers (ASMs)

  ,

  Territory Sales Officers (TSOs)

  , and field sales staff.
• Conduct regular performance reviews and provide constructive feedback.
• Motivate teams to achieve and exceed sales goals through incentive programs.
• Organize regular sales meetings, training sessions, and skill-building workshops.

3. Distribution & Channel Management

• Ensure

  wide and deep market penetration

  through distributors, wholesalers, and retailers.
• Monitor distributor performance (sales volume, stock levels, payment terms).
• Implement

  Route-to-Market (RTM)

  strategies for optimal product availability.
• Expand retail coverage in both urban and rural markets.

4. Sales Execution & Monitoring

• Monitor daily, weekly, and monthly sales against targets.
• Track

  Key Performance Indicators (KPIs)

  like sales growth, strike rate, outlet coverage, and productivity per rep.
• Conduct regular

  market visits

  to check merchandising, visibility, and pricing compliance.
• Resolve field-level challenges related to supply chain, pricing disputes, or competitor activities.

5. Relationship Management

• Maintain strong relationships with key distributors, large-format stores, and modern trade accounts.
• Negotiate trade terms, promotional activities, and shelf space with retailers.
• Coordinate with marketing teams for local activations and brand campaigns.

6. Reporting & Analysis

• Prepare

  MIS reports

  on sales, market feedback, competitor activity, and promotions.
• Analyze sales data to identify gaps and opportunities.
• Present regular updates to senior management with recommendations.

7. Compliance & Policies

• Ensure compliance with

  company policies, trade schemes, and legal requirements

  .
• Implement credit policies and ensure timely payment collection from distributors.
• Maintain adherence to product pricing, branding, and promotional guidelines.

8. Cross-functional Coordination

• Work with

  marketing

  for brand promotions and launches.
• Coordinate with

  supply chain

  for timely replenishment and inventory management.
• Liaise with

  finance

  for distributor claims, incentives, and credit control.

Key Skills Required

• Strong leadership and team management
• Data-driven decision making
• Negotiation and relationship building
• Excellent understanding of FMCG sales channels
• Adaptability to fast-changing market conditions