Regional Marketing Officer

Job Profile

Conducted ATL and BTL Promotions for the Product for Gold Loans.

Brand Communication & Visibility: Ensure Cost Effective Brand Visibility through proper communication on selective mediums like ATL, BTL, Outdoor & Digital.

ATL & BTL Marketing: Use of ATL (TV, Print Media) effectively recall.

Effective Media Planning: Use of Innovative creative strategies and optimum frequency for better ROI and Business Growth.

Organized and Co-ordinated Events: Closely monitored and organized Events like Review Meetings, Reward & Recognition and International Trips.

Brand and Product Collaterals: Developed Brand and Product Collaterals (Leaflets, Posters, Hoardings, BTL Activity creatives) in sync with the Business Requirements.

Compliance with RBI Guidelines and Audit Observations to keep Loan Agreements and other Customer Facing Documents compliant. Close Coordination with Tech Team for the implementation.

Marketing Support for Branches: Supported Branches and the Sales Team in arranging the required Marketing Support in terms of BTL Activities and Local Vendor arrangements.

Willing to travel across state for marketing activity.

Guj & MP (200 Branches) - Base location either Ahmedabad or Indore

Rajasthan (150 Branches) Base location - Bikaner.

AP & TN (100 Branches) Base location Hyd.

Maharashtra - Base location Pune

Interested candidates can mail their resumes at monika.arora@upgrad.com