Posted:2 hours ago|
Platform:
Work from Office
Full Time
Responsible for % increase in business through marketing activities planned & executed for the branches ofvarious categories in the region- NCACost per lead: (Total expenditure on marketing/ Number of new customer leads sourced through marketing activities) maintained throughout the year.Innovative marketing Ideas initiated as per regions/local requirement
Develop benchmark and monitor for In- Branch Visiblity and remove all Old communications which is not relevant at the branch : Product display, In-Branch Branding, Standee, Arch , Banners and Glow signs upkeeping liaising through Admin
Prepare on-ground marketing calendar for the Branch to create awerness and increase in Walk-ins, % of Newloans from new customers (at the branch) through marketing initiatives.Evaluate and recommend branch visiblity through Pathfinder, Wall Painting, local branch level activity etc.
Identify the branch based on the date of launch against the Business growth in terms loan dispersed i.e.Above 2 years branch 8 Cr of business to happen.Create Visiblity and awareness for the branch through Marketing initiatives.
Prepare on-ground event calendar for the RegionEvaluate and recommend productive , Van Marketing, Melas, Consumer promotion etc.Responsible for driving promotion activities in branch catchment areas.Business Index: (Total new customer business through marketing activities/ Total expenditure on marketing)
Muthoot Finance
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