Posted:19 hours ago|
Platform:
Work from Office
Full Time
Job Purpose
The role of Regional Marketing Manager role will be responsible for leading the marketing for the region
by organizing and supporting all marketing support activities to Regional business teams across sales,
service, dealer development and Rides in line with organizational strategy
Key Responsibilities
Primary trade marketing support to India regional business teams across sales, Service, dealer
development and rides to provide close marketing support & strategic interventions across all their
interfaces to drive enquiry & customer satisfaction.
Primary custodian in building & executing the annual regional promotional calendar (in-
search/intender) as per brand tenets provided by head office, across Above the Line (ATL) / Blow
the line (BTL) channels in conjunction with Business / Public Relations / Customer Relationship
Management (CRM) & Rides teams delivering annual business funnels (marketwise & model wise)
Ensure Strict adherence to brand guidelines across all consumer touch points within the region as
prescribed by head office (lead for regional event associations/sponsorships/product placements)
Analyzing Monthly MIS data and conversion funnels and reporting
Ownership of Zonal Strategic Business Plan (SBP) budget & Adherence to spends- monthly
phasing of advertising & promotion
To identify and nurture suitable BTL agency partners/vendors to drive the customer engagement
strategy & conduct BTL events/promotions across targeted markets and touch points in order to
deliver the strategic job to be done for each customer segment
Overall custodian of the marketing / business funnel for the region - at both product level as well as
Randstad
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