Regional Manager - Channel Marketing

Company: Bajaj Electricals JOB ROLE Regional Manager - Channel Marketing JOB ID JRO0642 REPORTING TO National Trade Marketing Manager TYPE OF ROLE People Management Role LOCATION Mumbai Branch BU/ DIVISION Channel Marketing Sales Strategy JOB PURPOSE To plan and oversee the execution of high impact trade promotion activities to propel market demand in the designated area and ensure sustainable business growth by developing the sales capability of front-line sales force. KEY RESPONSIBILITIES Delivering business/market share in collaboration with zonal sales teams for the year/quarter/month. Plan building blocks of business to deliver business in collaboration with zonal sales leadership. Identify micro geography, rural, festive, or events like business opportunities and deliver growth. Devising, monitoring and reviewing all channel marketing activities that are channel /category/ SKU specific. All activities to be planned in sync with sales team as guided by the head of channel marketing. Responsible for general trade, modern trade, CPC, CSD, institutions business. Plan review the execution of BTL activations like in-shop branding, POSMs, indoor outdoor visibility. Design trade marketing trade schemes / promotions for all BU to gain market shares / share in trade with positive ROIs. Tracking the numeric weighted distribution. Check effectiveness of sales force (DSOs TSMs) and guide them in ensuring implementation, roll out programs to gain weighted distribution / counter shelf via right programs. Designing and driving urban and rural demand generation activities separately to deliver overall numbers. Review performance effectiveness of the Regional product trainers ensure upgradation of skills. Leveraging data analytics / analytics tools to drive productivity and efficiency of DSOs/distributors + higher ROIs on all programs, faster more accurate decision making. Ensure tracking validation of competitors pricing in the geography and provide appropriate inputs, set up a panel of stores for tracking design automated solutions on the same. Develop talent in the team rest of team by motivating guiding them on all essential parameters. EDUCATIONAL QUALIFICATIONS Graduation (any) + PGDM/ MBA (any) WORK EXPERIENCE 10-15 years post qualification work experience in distribution/sales capability roles /trade marketing Industry preference FMCG/FMCD/CE/ Retail. CERTIFICATIONS NA PREFERRED/ ADDITIONAL REQUIREMENT Extensive travel across the geography. NO OF REPORTEES Channel Marketing Manager INTERNAL / EXTERNAL INTERFACE Trades Sales Product team Commercial team Logistics Retailers, distributors, DSO Vendors BEHAVIORAL COMPETENCIES Think Beyond Put Customers First Collaborate to Win Develop Talent Be the Best Be Agile