Regional Manager - Automotive Lubricant Sales (EAST)

Role & responsibilities

Role Overview:

Regional Sales Manager (RSM)

Key Responsibilities:

• Develop and implement regional sales strategies aligned with national business objectives.
• Lead, train, and manage a team of Area Managers, Sales Executives, and Channel Partners.
• Drive distributor and retailer acquisition, development, and performance.
• Monitor sales performance, market share, and growth metrics across all territories in the region.
• Identify new market opportunities, customer segments, and untapped geographies.
• Conduct regular market visits and review meetings to assess field execution and team effectiveness.
• Ensure smooth execution of trade promotions, mechanic meets, influencer programs, and branding activities.
• Track competitor movements, pricing, and promotions and provide timely inputs to the marketing team.
• Ensure achievement of monthly, quarterly, and annual sales and collection targets.
• Collaborate with cross-functional teams such as supply chain, finance, and product management for operational efficiency.

Preferred candidate profile

Qualifications & Skills:

• Education:

  Graduate in any discipline (preferably BBA/BCom/Engineering); MBA/PGDM in Sales or Marketing preferred.

• Experience:

  1015 years of experience in field sales, with at least 3–5 years in a regional leadership role in lubricants, automotive aftermarket, or FMCG sector.
• Strong leadership, strategic thinking, and problem-solving skills.
• Excellent communication, negotiation, and people management capabilities.
• Proficient in MS Office, sales analytics tools, and CRM/ERP platforms.
• Willing to travel extensively across the region.

What We Offer:

• Competitive compensation with high performance-linked incentives
• Medical and travel allowances
• Leadership growth opportunities within a rapidly expanding organization
• Dynamic and supportive work environment