Regional Key Accounts Sales Manager

About The Role:

Regional Key Accounts Sales Manager

Duties & Responsibilities:

Sales Strategy & Execution:

• Develop and implement regional sales strategies in alignment with national objectives.
• Drive monthly, quarterly, and annual sales targets for the beverage category.

Market Expansion & Channel Development:

• Identify new business opportunities.
• Expand and optimize distribution network, including appointing and managing channel partners.

Team Leadership:

• Manage and mentor a team of Beverage Sales Specialists and field executives.
• Monitor team performance and ensure execution of market activities.

Customer & Distributor Management:

• Build strong relationships with key accounts, distributors, & HoReCa.
• Oversee distributor ROI, stock planning, order execution, and payment collections.

Market Intelligence & Reporting:

• Track competitor activities, market trends, and consumer insights.
• Prepare regular reports on regional performance, challenges, and opportunities

Qualifications & Experience:

• Bachelor’s degree in business administration, Sales, Marketing, or related field (MBA preferred).
• 7–10 years of experience in FMCG/Beverage sales, with at least 3 years in a regional or similar leadership role.
• Proven experience in channel management.
• Strong understanding of the beverage market dynamics in the region.
• Excellent communication, analytical, and leadership skills.
• Proficiency in MS Office and CRM tools.

Knowledge, Skills & Abilities:

• Strong understanding of the market conditions and trends
• Strong knowledge of negotiation techniques in the industry
• Exceptional interpersonal and social skills to build a good rapport
• Excellent communication skills
• Great team player
• Strategic Thinking & Planning
• Customer Relationship Management
• Cross-functional Leadership
• Negotiation & Influence
• Results Orientation