Regional Commercial Marketing Manager

JOIN OUR SUNTORY GLOBAL SPIRITS FAMILY!

• Enable delivery on key regional financial targets (NSV, gross profit, ROI and market share) versus budget.
• Share inputs/ insights with the Customer Marketing team (central office) with a regional perspective to help in the building of a robust channel & brand plans
• Lead the execution of channel strategy within the regional sales team
• Customize the plan from the central Commercial Marketing team to include the nuances for each state to ensure the execution at customer level.
• Foster strong relationships with both internal & external stakeholders to ensure effective collaboration & alignment with the regional plans
• Define & refresh outlet segmentation by gathering inputs from ZSMs & RSM
• Tracks the 6Ps execution inside the team providing and proposing actions to close the gaps against the plans
• Monitor distribution of POSM stock across state as per targets, timeliness and territory requirements.
• Closely monitor the market and competitive landscape to evaluate existing and upcoming opportunities/ challenges and provide hands-on Gemba insights to the stakeholders.
• Drives shopper and customers insights agenda within the team. Identifies knowledge needs and connects with central insight team on methodologies and execution of the agenda
• Runs pre and post promotion evaluation in conjunction with the commercial finance counterpart and builds recommendations
• Act as a go to person in the region to ensure alignment & coordination between the requirements of sales team and the planned initiatives to be rolled-out in the region.
• Evaluate Brand Ambassadors performance and build recommendations to share with other stakeholders for necessary actions
• Facilitate the customer development team in the execution of digital initiatives in other customers by providing relevant content, pictures and helping in the discussion with customers' digital counterparts.
• Demonstrate strong team management skills to manage a team of ACMMs
• Foster a positive & inclusive team culture to maximize individual & collective performance

Key Relationships

• Regional Commercial Marketing Manager
• National Head - Commercial Marketing
• Manager Commercial Marketing Off Trade
• Manager Commercial Marketing On Trade
• Regional Sales Manager
• Zonal Sales Manager
• State Sales team
• Zonal Finance Controllers

EXTERNAL

• Customers
• A&P vendors

Key Performance Indicators

• State Sales Volume & Revenue target achievement
• 6Ps execution
• Portfolio Premiumization
• Distribution/ Coverage by brands
• On-time & in Full execution of Brand inputs into Channel
• Top Customers growth (Must-win Accounts)

QUALITATIVE

• Quality of execution of activations in the Channel
• A healthy relationship with internal stakeholders, key channel partners
• Compliance with company policies and procedures
• Proactive participation in business discussions

Qualifications & Experience

• Graduate/MBA
• 8+ years experience in the CPG/ Alco-Bev or related industries, with a minimum of 2 years of Managerial experience in Alcobev/ relevant industries
• High level of strategic, conceptual and analytical skills
• Action-biased and output-oriented approach toward ambitious targets
• Team-oriented and collaborative outlook with coaching ability
• Strong communication skills
• Demonstrates high levels of adaptability, flexibility with regards to new challenges
• Builds self, team and partnerships
• Inspires engagement and performance
• Thinks and acts strategically, like an owner

WE BELIEVE IN EQUAL OPPORTUNITIES