Regional Commercial Marketing Manager

Client Of Mancer

Role - Regional Commercial Marketing Manager -

Role Responsibilities-

• Enable delivery on key regional financial targets (NSV, gross profit, ROI and market share) versus budget.
• Share inputs/ insights with the Customer Marketing team (central office) with a regional perspective to help in the building of a robust channel & brand plans
• Lead the execution of channel strategy within the regional sales team.
• Customize the plan from the central Commercial Marketing team to include the nuances for each state to ensure the execution at customer level.
• Foster strong relationships with both internal & external stakeholders to ensure effective collaboration & alignment with the regional plans
• Define & refresh outlet segmentation by gathering inputs from ZSMs & RSM
• Tracks the 6Ps execution inside the team providing and proposing actions to close the gaps against the plans
• Monitor distribution of POSM stock across state as per targets, timeliness and territory requirements.
• Closely monitor the market and competitive landscape to evaluate existing and upcoming opportunities/ challenges and provide hands-on Gemba insights to the stakeholders.
• Drives shopper and customers insights agenda within the team. Identifies knowledge needs and connects with central insight team on methodologies and execution of the agenda
• Runs pre and post promotion evaluation in conjunction with the commercial finance counterpart and builds recommendations
• Act as a go to person in the region to ensure alignment & coordination between the requirements of sales team and the planned initiatives to be rolled-out in the region.
• Evaluate Brand Ambassadors’ performance and build recommendations to share with other stakeholders for necessary actions
• Facilitate the customer development team in the execution of digital initiatives in other customers by providing relevant content, pictures and helping in the discussion with customers' digital counterparts.
• Demonstrate strong team management skills to manage a team of ACMMs
• Foster a positive & inclusive team culture to maximize individual & collective performance