Referral Sales: Sales & Marketing

About NH:

Narayana Health, one of India's largest and World's most economical healthcare service providers is set to emerge as a global industry model for its ability to reconcile quality, affordability, scale, transparency, credibility and sustainable profitability. From 225 beds hospital in 2001, Narayana Health has grown to a 7500 beds healthcare conglomerate in 2014 with 29 hospitals present in 17 Cities within the country and also has International Presence in Cayman.

NH has been known for its cost- cutting approach and ranked 36th among World's 50 Most Innovative Companies by Fast Companies in 2012. NH has also been a proud recipient of Frost & Sullivan India Healthcare Excellence Awards 2012 in the category Healthcare Service Provider Company of the Year and FICCI Health Care Excellence Award 2012 for Addressing Industry Issues.

Job Purpose:

The candidate will be responsible for the day-to-day marketing activities, generate feedback, to maintain patient response operations and constant rapport with the healthcare community. Will also be responsible to accomplish hospitals strategic objectives by planning and executing marketing and service strategies.

Job Responsibilities:

• Develops organizations marketing strategies by contributing marketing information, analysis and recommends to strategies and direction, establishing marketing objectives in line with the organizational objectives.
• Establishes operational marketing strategies by evaluating marketing trends, establishing critical measurements, determining quality and customer service strategies, designing marketing systems, accumulating resources, implementing change.
• Develops marketing strategies by estimating, forecasting and anticipating market requirements, trends and variances, aligning monetary resources, developing action plans, measuring and analyzing results and initiating corrective actions.
• Accomplishes organizations human resource strategies by determining accountabilities, communicating and enforcing values, policies and procedures, take part in selection, training, counseling and communication program, planning, monitoring, appraising and reviewing job contributions.
• Design customized packages to improve the profitability and the optimal utilization of the resources of the hospital.
• Accomplishes annual profit contribution by identifying and assessing competitors, evaluating and establishing pricing strategies, developing and evaluating advertising and media programs, developing and implementing trade promotion programs.
• Recommends & executes plans to improve long term profit contribution by researching, identifying and capitalizing on market opportunities.
• Prepares marketing proposals by gathering information from representatives and research reports, consolidates and integrates strategies.
• Develops promotional strategy to maximize hospital services distribution.
• Overseas promotional activities, selecting service delivery methods and quantifying the results of the promotions.
• Develop & build healthcare community and maintains constant relationship with the community.
• Update job knowledge by participating in educational opportunities, reviewing professional publications, maintaining personal networks and participating in professional organizations.

Candidate Requirements:

• Strong ability to plan overall strategy both short term and long-term,
• Excellent interpersonal / communication skills,
• Elements of Database management,
• Proficiency in the principles of Hospital Administration and Management,
• Sound managerial and supervisory knowledge.
• Knowledge of fundamentals of marketing in the Healthcare industry.
• Proficiency of all Office automation computer software packages.