Real Estate Marketing Tech Specialist (CRM & Automation)

Are you a marketing professional with real estate or agency experience looking to transition into a high-impact tech role? Mode of working onsite [HYDERABAD]

Join Propflo, a proptech platform transforming how developers and builders manage post-sales, marketing, and customer engagement operations.

We’re looking for a Marketing Tech Specialist to lead the implementation of our Sales & Marketing module for clients. If you’ve worked on lead campaigns, CRM tools, or sales automation and love helping teams use tech smarter — this role is for you!

What You’ll Do:

Implementation & Setup

• Understand clients' lead generation campaigns and CRM flows
• Configure lead stages, site visit logic, and booking flows using Propflo’s platform
• Tailor inventory and project-level marketing workflows

CRM & Marketing Integrations

• Integrate platforms like 99acres, MagicBricks, Housing.com
• Set up lead capture from Facebook/Instagram ads
• Enable WhatsApp-based lead follow-ups and reminders
• Work with IVR and call center tools (Exotel, Ozonetel, etc.)

Campaign Automation

• Set up and monitor WhatsApp campaign templates
• Review engagement metrics and suggest improvements
• Train client teams on campaign management and CRM usage

Data & Support

• Import leads, inventory, and campaign data
• Validate tagging, source tracking, and duplicate handling
• Provide client training, UAT support, and SOP handover

Who You Are:

• 2–5 years in real estate marketing, digital marketing agencies, or CRM roles
• Familiar with WhatsApp campaigns, IVR tools, or CRM platforms
• Strong understanding of real estate lead flows and digital campaign execution
• Comfortable with Excel, lead imports, and campaign reports
• A natural communicator and problem solver

Bonus If You Have:

• Experience with marketing automation platforms
• Hands-on work with Facebook/Google ad campaigns
• Worked with real estate developers or channel partners
• Understanding of API/webhook-based tools (not mandatory)

What You’ll Gain:

• Be a tech advisor for India’s leading real estate developers
• Learn how real estate sales-tech works end-to-end
• Exposure to marketing automation, CRM systems, and integrations
• Cross-functional learning with product and engineering teams
• High ownership and fast-growth career path at a proptech startup

Job Type: Full-time

Benefits:

• Health insurance
• Paid time off
• Provident Fund

Schedule:

• Monday to Friday

Work Location: In person