Job
Description
About the Role: We are hiring a Quick Commerce Paid Ads Expert who understands the speed, urgency, and creative nuances required to run ads for platforms like Zepto, Blinkit, Instamart, Zomato, Swiggy, and other 10-minute delivery or instant ordering apps. This is a hands-on performance role focused on generating fast, measurable results for brands listed on or collaborating with Q-commerce platforms. Key Responsibilities: ✅ Strategy & Planning • Plan and execute ad strategies tailored to quick commerce and food delivery platforms. • Design hyperlocal campaigns based on pin code, city-level targeting, and delivery availability. • Craft offers and triggers for impulse buying, bundles, and festive sales. ✅ Ad Platform Management • Run performance campaigns on: • Zomato Sponsored Ads • Swiggy Ads (Promotions Manager) • Zepto/Blinkit/Instamart Sponsored Listings • Create and manage campaigns on Meta, Google, YouTube, and Display Ads to drive external traffic towards Q-commerce listings or landing pages. ✅ Creative & Copy Collaboration • Work closely with designers and copywriters to develop fast-converting banners, static ads, GIFs, and reels. • Suggest USPs, offers, and product highlights that resonate with quick commerce buyers. ✅ Campaign Optimization & Analytics • Monitor and optimize KPIs: CTR, CPA, ROAS, CVR, time-to-order, bounce rate. • Set up and track campaigns using UTMs, GA4, GTM, and other tools. • Prepare weekly reports with actionable insights and learnings. ✅ Platform Coordination & Brand Alignment • Coordinate with Zomato, Swiggy, Zepto, Blinkit reps for ad approvals, placements, and insights. • Sync with internal brand/marketing teams for offer planning, stock coordination, and campaign timing. Requirements: • Proven ability to launch and scale campaigns on Q-commerce and food delivery platforms. • Strong understanding of consumer behavior in the quick commerce space (groceries, snacks, instant meals, personal care). • Comfortable working in a fast-paced, daily-optimization environment. • Strong analytical mindset with platform knowledge of Meta Ads, Google Ads, and in-app dashboards. Bonus Points If You Have: • Experience running co-branded or platform-collab campaigns with delivery partners. • Skills in video scripts or creative ideation for Reels and snackable content. • Comfort with hourly tracking, budget pacing, and real-time offer deployment. Perks: • 100% remote role with a result-driven performance culture. • Work with top brands and high-growth campaigns. • Fast growth opportunities, weekly learning, and direct impact on sales & scale. Show more Show less
