Public Relations (PR) Manager

Job Description Public Relations (PR) Manager

Project: Seven Lakes Maintenance & Operations – Coimbatore Municipal Corporation

Company: Lion Services Limited

Location: Coimbatore, Tamil Nadu

Reports to: Project Head – Seven Lakes

Position Summary

The PR Manager will be the Single Point of Contact (SPOC) for all external communication, public engagement, and relationship management for the Seven Lakes Project in Coimbatore. This role will ensure smooth liaison with the Municipal Corporation, kiosk operators, event organizers, boating operators, food court/restaurants, press/media, and local communities. The PR Manager will proactively manage public relations, handle incidents, coordinate events, and protect the company’s public image.

Key Responsibilities

1. Public Liaison & Coordination

- Act as the SPOC between Lion Services, Coimbatore Municipal Corporation, and all external stakeholders.
- Coordinate with kiosk owners, boating service providers, food court & restaurant operators for smooth operations. - Build and maintain relationships with local community leaders, NGOs, and public representatives.

2. Media & Communication Management

- Handle press releases, media queries, and event coverage in coordination with corporate communications.
- Maintain positive media relations and manage public perception of the Seven Lakes Project. - Prepare official statements and responses for any incident or public complaint.

3. Event & Activity Management

- Plan and coordinate lake-related events (environmental awareness drives, cultural programs, sports, boating festivals, etc.).
- Liaise with vendors, artists, sponsors, and local authorities for event permissions and execution.

4. Incident & Crisis Management

- Act as first responder for any public complaints, disputes, or safety incidents.
- Coordinate with security, municipal authorities, and internal teams to ensure quick resolution. - Maintain incident logs and prepare reports for management.

5. Corporate Image & Branding

- Ensure Lion Services’ branding is visible and consistent across all lake facilities.
- Promote CSR activities and environmental sustainability initiatives at the lakes.

Skills & Competencies

- Excellent communication and interpersonal skills in English & Tamil.
- Strong networking ability with government bodies, media, and community groups. - Crisis handling and problem-solving mindset. - Event planning and execution expertise. - Negotiation skills for resolving disputes and managing vendor relationships.

Qualifications & Experience

- Graduate/Postgraduate in Public Relations, Communications, Journalism, or related field.
- 5+ years’ experience in PR, preferably with municipal, public-facing, or large-scale facility projects. - Experience with media handling and event management.

Process Design – PR Manager as Single Point of Contact (SPOC)

Step 1 – Communication Channel Setup

- Create a central PR contact number & email for all public, vendor, and media queries.
- Maintain a Lake Stakeholder Contact Directory (kiosk owners, boating operators, food courts, media reps, local police, municipal officers).

Step 2 – Daily Monitoring & Reporting

- Morning & evening lake condition reports from ground teams (cleanliness, safety, events, issues).
- Maintain a public feedback register (in-person & online).

Step 3 – Stakeholder Engagement

- Weekly check-ins with kiosk/boating/restaurant operators.
- Monthly review meeting with Municipal Corporation officials. - Regular community interaction to address local concerns.

Step 4 – Incident Response Protocol

1. Receive complaint/report.
2. Verify with ground team within 30 minutes. 3. Take immediate action or escalate to relevant authority. 4. Issue official statement (if media involved). 5. Log incident in Incident Register.

Step 5 – Event Management

- Maintain an Annual Event Calendar for lakes.
- Coordinate permits, vendor bookings, branding, and media coverage.

Step 6 – Media Handling

- All press queries routed only through PR Manager.
- Maintain media contact list and share updates/press releases regularly.

Step 7 – Monthly Management Report

- Summary of public engagement, incidents, events, and stakeholder feedback.
- Recommendations for improvement