Public Relations (PR) Manager

Job Title: Public Relations (PR) Manager

About Us:

Oswaal Books, a leader in the educational publishing space, is looking for a dynamic and experienced PR Manager to drive the brands visibility across digital and traditional media. The ideal candidate is a seasoned PR professional with strong media relationships, excellent storytelling skills, and experience in working with influencers, celebrities, and production houses to create impactful brand narratives.

Key Responsibilities:

• Press Relations & Media Outreach-

• Draft, edit, and disseminate press releases, media statements, and authored articles.

• Maintain strong relationships with top-tier journalists, editors, influencers, and media houses across print, digital, and broadcast platforms.

• Ensure regular media coverage in line with brand campaigns, product launches, and corporate announcements.

• Digital Brand Integrations-

• Identify and secure brand integration opportunities on digital platforms (YouTube, Instagram, OTT, etc.).
• Collaborate with content creators, influencers, and web series/production teams for subtle and effective brand placements.

• Production House & Agency Collaboration-

• Build and maintain strong networks with key production houses, digital content studios, and creative agencies.
• Pitch brand partnership ideas that can be embedded within entertainment or educational content.

• Content Creation & Editorial-

• Write compelling authored articles, speeches, op-eds, and talking points for leadership.

• Manage and edit communication materials to maintain a consistent brand voice.

• Celebrity Management-

• Liaise with celebrity managers and talent agencies when onboarding celebrities for brand endorsements or campaigns.

• Handle contract negotiations, PR coordination, and communication planning for celebrity-led initiatives.

• Strategic PR Planning & Execution-

• Design and execute proactive PR strategies aligned with business goals.
• Track media trends, monitor brand reputation, and provide timely PR solutions during crises.

• Event & Campaign PR-

• Support product launches, panel discussions, webinars, and brand events with end-to-end PR planning.

• Secure pre-event and post-event coverage across relevant media channels.

Key Requirements:

• 6-9 years of proven experience in PR, preferably in publishing, FMCG, media, or education sectors.

• Strong network with journalists, editors, influencers, and media professionals.

• Hands-on experience in digital PR and influencer marketing.

• Excellent written and spoken communication skills.

• Ability to independently draft press materials, authored articles, and campaign content.

• Familiarity with production houses and integration formats for YouTube, OTT, and social media.

• Experience in celebrity coordination and talent management is a strong plus.

• Highly organized, proactive, and detail-oriented.

Preferred Qualifications:

• Bachelors or Masters in Mass Communication, Journalism, PR, Marketing, or a related field.

• PR agency background or prior experience managing PR for consumer-facing brands is advantageous.

• A strong portfolio of media coverage and past PR campaigns.

recruitment@oswaalbooks.com / hrlead@oswaalbooks.com