Job
Description
Department - Finance Job Overview A Public Relations (PR) Officer plays a key role in managing an organization's public image, communication, and relationships with various stakeholders. Key Responsibilities: Spokesperson : Act as the voice of the organization, communicating its messages, values, and updates to the public, media, and stakeholders. Brand Ambassador : Promote and protect the organization's reputation and brand identity. Crisis Manager : Handle negative publicity or crises, ensuring damage control and clear communication. Liaison : Bridge the gap between the organization, media, public, and other entities. Content Creator : Develop materials to inform, engage, and influence target audiences. Media Relations : Build and maintain relationships with journalists, editors, and media outlets. Draft and distribute press releases, media kits, and statements. Arrange interviews, press conferences, and media appearances. Communication Strategy : Plan and execute PR campaigns to promote the organizations goals, products, or services. Create consistent messaging aligned with the organizations mission and vision. Content Development : Write speeches, articles, newsletters, and social media posts. Produce promotional materials like brochures, videos, or reports. Event Management : Organize events such as product launches, press briefings, or community outreach programs. Coordinate logistics and ensure positive media coverage. Reputation Management : Monitor public perception and media coverage of the organization. Respond to inquiries, complaints, or misinformation promptly and professionally. Crisis Communication : Develop contingency plans for potential crises. Address emergencies with clear, timely, and accurate information to minimize reputational harm. Stakeholder Engagement : Communicate with employees, clients, investors, and the community to foster goodwill. Collaborate with internal teams (e.g., marketing, HR) to align messaging. Research and Analysis : Conduct market research or surveys to understand public opinion. Analyze PR campaign performance and adjust strategies as needed. Qualifications A Master degree or Bachelors degree in Public Relations, Communications, Journalism, Marketing, English, Business Administration or Media Studies, or a related field is commonly required. Specialized certifications like the Accrediatation in Public Relations (APR) Entry-Level : 1-2 years of experience in PR, media, marketing, or a related field (e.g., internships, freelance work, or roles like social media coordinator). Mid-Level : 3-5 years of experience managing PR campaigns, media relations, or content creation. Senior-Level : 5+ years, often including leadership roles, crisis management, or strategic planning experience. Experience with press release writing, event coordination, or media pitching is highly valued. Skills Required: Excellent written and verbal communication skills. Strong interpersonal and networking abilities. Creativity and problem-solving skills. Knowledge of media platforms, social media trends, and digital tools. Ability to work under pressure and meet deadlines. Advanced skills in financial software and SAP, ERP systems, particularly Tally, and strong MS Excel skills. Excellent verbal and written communication abilities for effective collaboration and reporting. Familiarity with ISO 9001 and ISO 27001 standards. High accuracy in financial documentation and reporting. Communication Skills, Interpersonal Skills, Media Savvy, Creativity, Research and Analytical Skills, Time Management, Tech Proficiency
