Promo Writer

Role Title:

Company Overview:

Founded in 2018, Pocket FM is a premier audio series platform with a global audience of over 200 million+ listeners. We have revolutionized audio storytelling by making it a mainstream entertainment format, featuring episodic storytelling across diverse genres. Our innovative approach has led to an average daily engagement of 120 minutes per user.

Today, we are the largest audio series platform globally, redefining how the world experiences stories, one episode at a time! Join us in our journey to recreate the future of entertainment.

Role Type:

Job Location:

About the role:

You will work closely with our business marketing teams to continuously iterate and optimize ad scripts based on performance metrics, ensuring high user retention, and click through rates and a low CPI (Cost per Install).

Your role will require a strong understanding of American audiences and their interests, social media platforms, and performance marketing strategies.

What We’re Looking For:

• 3+ years in copywriting, performance marketing, or long-form content
• Strong portfolio with high-conversion ads or digital storytelling
• Deep understanding of performance metrics (CTR, retention, CPI)
• Fluent in US cultural trends, platform-specific formats
• Creative, trend-savvy, and fast-paced thinker

Bonus Points:

• Experience in long & short-form writing
• Social media certifications
• Background in infotainment, fantasy, or true crime promos