Promo Writer

As a creative Promo Writer at Viralo, you will play a crucial role in scripting high-impact promos that drive engagement and retention in the future of mobile entertainment. Your responsibilities include: - Leading end-to-end promo writing, which involves crafting hooks, intros, scripts, captions, and CTAs that quickly capture attention. - Writing high-retention promos across various content formats while adapting to diverse audience interests. - Building clear narrative flows with strong openings, smooth progression, and meaningful takeaways to maintain viewer engagement. - Collaborating closely with editors and content leads to shape raw ideas, insights, and briefs into effective, polished promo scripts. - Reviewing promo performance, experimenting with new approaches, and refining writing patterns to enhance engagement and results. To excel in this role, you should meet the following requirements: - Possessing 2+ years of experience in writing content for consumer brands, creator teams, media startups, or entertainment platforms. - Demonstrating a strong command over short-form/Reels writing, including hooks, pacing, micro-storytelling, and understanding audience psychology. - Having the ability to write across various genres and tones, from dramatic to humorous to conversational to hype-driven. - Exhibiting an excellent sense of structure, clarity, rhythm, and emotional engagement in your writing. - Showing a demonstrated ability to work with ambiguity, operate with minimal supervision, and deliver fast results. Viralo is dedicated to shaping the future of mobile entertainment through engaging vertical content. Join our team and be part of creating impactful promos that resonate with audiences across different formats and genres.,