Project Head | BTL Handling | Pune

Casagrand

6 - 11 years

8 - 15 Lacs

pune

Posted:1 week ago| Platform:

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Skills Required

btl activation brand activation events brand campaigns road shows atl activation launch marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Roles and Responsibilities

Manage end-to-end BTL activities for brand campaigns, including activation, launch, road shows, events, ATL (Above The Line), and marketing initiatives.
Develop and execute comprehensive event strategies to drive business growth and increase brand awareness.
Collaborate with cross-functional teams to plan and execute successful product launches and promotions.
Ensure timely execution of all projects from conceptualization to delivery, meeting client expectations and deadlines.
Monitor project progress, identify potential issues, and implement corrective actions as needed.

Desired Candidate Profile

6-11 years of experience in managing BTL activities for Real Estate, Retail, FMCG/Consumer Electronics/Telecom industries.
Proven track record of handling multiple projects simultaneously while ensuring timely completion within budget constraints.
Strong understanding of brand activation principles, including concept development, logistics planning, and stakeholder management.
Excellent communication skills with ability to work effectively with clients, vendors, internal teams, and external partners.

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