Programmatic Campaign Manager

Job Title:

Responsibilities :

Ability to create, launch and optimize digital campaigns using Ads Manager, Business Manager, and other relevant platforms.

• Ensure campaigns are set up and run as per relevant targeting laid out by the Salesperson responsible.
• Creating multiple ad campaigns across multiple advertising channels.
• Monitoring campaign delivery, performance, and margin to ensure all targets are met.
• Run A/B testing to measure the right results and optimize the campaign deliverable
• Continuously track the progress of the campaign, measure the effectiveness of every activity, and report the progress on a regular basis to key stakeholders.
• Measure and report the performance of all campaigns and assess against goals.
• Responsible for reconciling billing figures from the platform.
• Analyze campaign data to draw conclusions to present back to the Sales team and clients.
• Use data from existing campaigns to influence strategies for upcoming ones by considering performance metrics and audience targeting, in turn leading to the achievement of sales objectives.
• Program specialist who has worked on platforms like Bidswitch, Yahoo, TTD, Xandr, DV etc.

Requirements:

• Bachelors Degree in Marketing or a similar field.
• Have 2-6 years of industry experience, preferably with Digital Marketing/programmatic and/or mobile experience.
• Strong analytic skills, ability to work in fast paced environment, meticulous attention to detail, and digital advertising knowledge
• Demonstrated trafficking experience on platforms like DCM, ZEDO, MEDIAMIND, CELTRA, FLASHTALKING, JIVOX or BONZAI etc.
• Experience with programmatic buying and working experience utilizing Real-Time Bidding technologies (DSPs, Ad Exchanges, SSPs) is a plus.
• Excellent client servicing, organizational, and communication skills.
• Works well both within a team and individually.
• Organizational and time management skills to juggle multiple tasks.
• Ability to problem solve and analyze data sets. Able to formulate conclusions and develop recommendations.
• Work well under pressure, as some responsibilities may be time-sensitive and under tight deadlines
• Strong Excel & PowerPoint knowledge.
• Interest in ad technology and digital media.
• Would be added advantage to have end-to-end experience on programmatic execution