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Programmatic - Analyst

Programmatic - Analyst

Annalect

2 - 5 years

4 - 7 Lacs

bengaluru

Posted:Just now| Platform:

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Skills Required

public relations advertising agency analytical consulting market research support services digital marketing troubleshooting media planning business operations

Work Mode

Work from Office

Job Type

Full Time

Job Description

Responsibilities Implement and manage day-to-day programmatic buys in DSPs in a self-service manner

Includes, but not limited to, setting bid strategies and performance monitoring Deliver actionable audience and optimization-based insights at agreed-upon cadence Work closely with agency teams to provide insights and recommendations that align with, or enhance, strategy/business goals Understand performance objectives and KPIs to develop successful optimization recommendations Proactively learn advanced trading and optimization techniques across all preferred platforms Strictly adhere to agreed quality and delivery timelines

Qualifications 2 to 5 years of experience in managing programmatic campaigns Hands-on experience using DSPs to build and optimize campaigns across various inventory

Preferred experience with Google platforms General troubleshooting skills and strong attention to detail Working knowledge of digital marketing display, video, social and marketing analytics Proven technical and analytical aptitude, with a curiosity for testing and innovation Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis

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Programmatic - Analyst