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Programmatic - Analyst

Programmatic - Analyst

Annalect

2 - 4 years

4 - 6 Lacs

hyderabad

Posted:Just now| Platform:

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Skills Required

global marketing usage bidding lng analytical troubleshooting digital marketing monitoring downstream business operations

Work Mode

Work from Office

Job Type

Full Time

Job Description

Responsibilities Successfully managing the day-to-day performance of campaigns on DV360

Deal Management and troubleshooting expert, who can set up investigate inventory sources like private, preferred other deals in different DSP

Deal monitoring and reporting in SSP along with Deal Hygiene and Health checks Supply Path Optimization (SPO) regarding clearing price, volume, and technology (DSP/SSP integration) Able to ideate successful audience segmentation aimed at reaching a client goal

Able to execute optimizations aimed at exceeding KPIs; Set campaign strategies, e g, targeting, bidding, platforms, data usage, ideas, and downstream client funnel optimization

Able to make compelling arguments based on data and results for more client data access

Working with the agency team to develop best-in-class solutions based on available tech

Communicates day-to-day format, screen, and inventory performance to clients and agencies as needed

Qualifications A full-time graduate degree (Mandatory) Minimum 2-4 years of experience in managing programmatic campaigns for large clients

Hands-on experience using DSPs to build and optimize campaigns across various inventories for large-scale clients

Preferred experience with Google platforms

General troubleshooting skills and strong attention to detail

Working knowledge of digital marketing display, video, social, and marketing analytics

Proven technical and analytical aptitude, with a curiosity for testing and innovation

Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis

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Programmatic - Analyst