Product Support & Marketing Professional

• The responsibilities in this role are dual-focused.

Marketing Responsibilities

• Market research and analysis: Evaluating trends, brand awareness, and competitive ventures.
• Campaign coordination: Assisting in the development and execution of marketing campaigns and managing marketing collateral.
• Digital platform management: Managing content on websites, social media, and email systems.
• Lead generation: Promoting the company s software products to new and existing clients, sometimes involving direct sales or one-to-one communication.
• CRM Management: Using Customer Relationship Management software to track customer interactions and data.
• Reporting: Monitoring and reporting on campaign performance and customer feedback to inform product development and strategy.

Software Support Responsibilities

• Troubleshooting: Diagnosing and resolving software-related issues reported by internal teams or external clients through phone, email, or chat.
• Installation and configuration: Assisting clients with the installation, configuration, and explanation of software products.
• On-site training/demos: Providing training and demonstrations of the software to users when required.
• Documentation: Creating and maintaining technical documentation, user guides, and knowledge base articles.
• Escalation and collaboration: Working with senior engineers or development teams to escalate and resolve complex technical problems.

Essential Skills

• To succeed in this hybrid role, you typically need a blend of technical and interpersonal skills.
• Communication Skills: Essential for explaining technical information to non-technical users and collaborating with cross-functional teams.
• Technical Proficiency: Familiarity with MS Office, marketing software (eg, CRM systems), diagnostic tools, and the specific software product the company offers.
• Problem-Solving: The ability to methodically analyze data and pinpoint the root cause of issues, whether technical or related to campaign performance.
• Organizational Time Management Skills: Necessary for managing both campaign timelines and support tickets efficiently.
• Customer Focus: A dedication to ensuring high levels of customer satisfaction.

Career Path

• A role combining marketing and software support is often an entry-level or mid-level position in a tech company.
• It can serve as a valuable stepping stone, allowing individuals to gain a deep understanding of the product and customer needs.
• Career progression might lead to roles such as:
• Marketing Coordinator/Manager
• Software Support Engineer
• Product Support Engineer
• Customer Success Manager
• Solutions Engineer

• Any masters degree (IT, Computer Science, Marketing, Business, or related fields preferred).
• Freshers are welcome to apply.