Corbel Business Applications

The responsibilities in this role are dual-focused. Marketing Responsibilities Market research and analysis: Evaluating trends, brand awareness, and competitive ventures. Campaign coordination: Assisting in the development and execution of marketing campaigns and managing marketing collateral. Digital platform management: Managing content on websites, social media, and email systems. Lead generation: Promoting the company s software products to new and existing clients, sometimes involving direct sales or one-to-one communication. CRM Management: Using Customer Relationship Management software to track customer interactions and data. Reporting: Monitoring and reporting on campaign performance and customer feedback to inform product development and strategy. Software Support Responsibilities Troubleshooting: Diagnosing and resolving software-related issues reported by internal teams or external clients through phone, email, or chat. Installation and configuration: Assisting clients with the installation, configuration, and explanation of software products. On-site training/demos: Providing training and demonstrations of the software to users when required. Documentation: Creating and maintaining technical documentation, user guides, and knowledge base articles. Escalation and collaboration: Working with senior engineers or development teams to escalate and resolve complex technical problems. Essential Skills To succeed in this hybrid role, you typically need a blend of technical and interpersonal skills. Communication Skills: Essential for explaining technical information to non-technical users and collaborating with cross-functional teams. Technical Proficiency: Familiarity with MS Office, marketing software (eg, CRM systems), diagnostic tools, and the specific software product the company offers. Problem-Solving: The ability to methodically analyze data and pinpoint the root cause of issues, whether technical or related to campaign performance. Organizational Time Management Skills: Necessary for managing both campaign timelines and support tickets efficiently. Customer Focus: A dedication to ensuring high levels of customer satisfaction. Career Path A role combining marketing and software support is often an entry-level or mid-level position in a tech company. It can serve as a valuable stepping stone, allowing individuals to gain a deep understanding of the product and customer needs. Career progression might lead to roles such as: Marketing Coordinator/Manager Software Support Engineer Product Support Engineer Customer Success Manager Solutions Engineer Qualifications: Any masters degree (IT, Computer Science, Marketing, Business, or related fields preferred). Freshers are welcome to apply.