Product Marketing Strategy Lead

As the Product Marketing Strategy Lead, you will be responsible for conducting comprehensive market research and analysis to understand target markets, industry trends, and competitor landscapes. Your role will involve developing detailed buyer personas and buyer journeys to identify customer pain points effectively. You will play a crucial part in defining the unique value proposition and key differentiators for assigned products. Crafting compelling messaging and communication materials like product briefs, case studies, presentations, and website copy will be essential to clearly articulate the product's benefits. Ensuring consistent messaging across all marketing channels and internal teams is also a key aspect of your responsibilities. In your role, you will create and execute comprehensive go-to-market plans for new product launches and major feature updates. This will involve developing launch campaigns and collateral materials across various channels such as email, social media, webinars, and events. You will be required to manage agency and association relationships and oversee campaign production within budget and timelines. Content marketing and storytelling will be a significant part of your role, where you will plan and create engaging content like blog posts, whitepapers, eBooks, and videos to educate and inform target audiences about the product's value. Collaboration with content writers and designers to develop high-quality marketing materials will be crucial. Managing the content, social media, and campaign calendar and optimizing content for search engines and social media platforms will also be part of your responsibilities. You will be responsible for equipping sales teams with product knowledge, messaging, and competitive battle cards to support the sales process effectively. Additionally, you will analyze data to measure campaign performance, identify opportunities for improvement and optimization, and refine strategies and tactics based on data insights and market feedback. To qualify for this role, you must hold a Bachelor's degree in marketing, communications, business, or a related field and have 3-5 years of experience in product marketing at an enterprise B2B SaaS company. Strong writing and communication skills, experience in developing narratives, marketing programs, and product launches, and a portfolio of impactful marketing content are essential. You should also be adept at working cross-functionally and across different levels in the organization, with a proven track record of driving and launching GTM programs and campaigns successfully.,