Job
Description
Location: Bangalore Experience: 4-6 years Reports to: Head of Marketing About the Role: Were looking for a dynamic Product Marketing Manager to own and grow our Mutual Funds business. You will be responsible for developing marketing strategies, driving customer acquisition, improving product adoption, and working closely with the product and sales teams to drive business growth. Key Responsibilities: Define and execute go-to-market strategies for mutual fund products. Conduct customer and market research to identify trends, insights, and opportunities. Own positioning, messaging, and user journeys for mutual fund offerings. Create product education materials including videos, guides, and in-app tutorials Plan and manage campaigns across digital, CRM, partnerships, and content marketing. Collaborate with product, research, and compliance teams to drive product updates and promotions. Monitor KPIs such as CAC, LTV, and conversion rates, and optimize accordingly. Enable the sales and customer service teams with product knowledge and marketing assets. Requirements: 4-6 years in product marketing or growth roles in fintech, AMC, or broking platforms. Strong understanding of mutual fund products (direct vs regular, SIP/STP/SWP, etc.) Understanding traders' and investors’ pain points, motivations, and behaviors. Experience with digital marketing tools and CRM platforms. Analytical mindset with a creative approach to problem solving. Differentiating offerings in a competitive market. Excellent communication and stakeholder management skills. Analytical Thinking: Interpreting data from user behavior, campaigns, and the market to refine strategy. Ability to juggle multiple campaigns, product launches, and stakeholder inputs effectively.
