Product Marketing Manager (B2B) Brand & Market Expansion

As a Product Marketing Manager (B2B) specializing in Brand & Market Expansion, you will play a pivotal role in driving market expansion, lead generation, and brand positioning within the B2B IT sector. Your responsibilities will encompass developing and executing go-to-market strategies for new product launches, implementing lead-generation initiatives, and crafting tailored messaging for B2B audiences. It is essential to work closely with stakeholders, design teams, and creative agencies to ensure the success of marketing campaigns and initiatives. You will be tasked with overseeing brand identity, ensuring consistent brand communication across all channels, and developing engaging content such as brand videos, sales presentations, and promotional materials. Market research to identify new opportunities, competitive positioning, and staying updated on industry trends will be crucial in driving innovation and market expansion. Collaboration with sales, product, and design teams will be vital to align marketing strategies effectively. Managing and optimizing email marketing campaigns, planning industry events, and executing event marketing strategies to increase brand awareness are also key aspects of the role. Utilizing tools like Canva, HubSpot, and Mailchimp for marketing campaigns and design, along with analyzing campaign performance to enhance customer engagement and sales effectiveness, will be part of your daily tasks. To excel in this role, you should have 4-7 years of experience in B2B product marketing, particularly in IT or SaaS. Strong experience in brand positioning, stakeholder management, and creative marketing is essential, along with a proven track record of successful lead generation and market expansion initiatives. Proficiency in marketing tools like Powerpoint, Canva, Mailchimp, and HubSpot, as well as excellent communication and collaboration skills, will be critical for your success in this dynamic role.,