Product Manager

Role Overview

We are seeking an experienced Brand Manager / Product Manager

Key Responsibilities

Brand & Portfolio Management

• Own and drive brand strategy and annual brand plans to maximize business impact and achieve financial targets.
• Accountable for budget planning, utilization, and execution of marketing programs.
• Forecast brand performance, track progress, and report outcomes to the Marketing Lead.
• Participate in launch strategies, growth initiatives, and lifecycle management of products.

Marketing Strategy & Execution

• Coordinate with Marketing Lead to design and develop cost-effective promotional tools and materials.
• Customize global/central brand strategies to meet local market needs and priorities.
• Develop and execute promotional meeting strategies ensuring compliance with regulatory and legal standards.
• Manage external agencies for creative, digital, and promotional activities.

Field Force & Market Engagement

• Conduct joint field work to understand market dynamics, customer needs, and competitive landscape.
• Support product positioning, prioritization, and training of the field force.
• Drive brand leadership across sales, medical, regulatory, legal, finance, and other cross-functional teams.

Medical & KOL Engagement

• Partner with Medical Affairs to educate KOLs on ongoing research and differentiated product attributes.
• Develop awareness campaigns and CME initiatives in collaboration with Medical teams.

Digital & Innovation

• Develop and implement a digital strategy roadmap aligned with business objectives.
• Leverage digital tools and channels to generate market insights and integrate them into brand strategy.
• Continuously improve digital marketing effectiveness and adoption.

Shared Accountability

• Contribute to total operating plans and influence sales targets in collaboration with BU and Marketing Leads.
• Support long-range forecasting and revenue adjustments as required.

Candidate Profile

• Pharmacy graduate (B.Pharm); MBA preferred.
• 10+ years of relevant experience in pharmaceutical product/brand management (oncology experience preferred).
• Strong understanding of pharmaceutical marketing, brand planning, and compliance frameworks.
• Excellent communication, analytical, and stakeholder management skills.
• Proficient in digital marketing tools and data-driven decision-making.

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