Product Manager - Onboarding

About Snapmint:

India’s booming consumer market has over 300 million credit-eligible consumers, yet only 35 million actively use credit cards. At Snapmint, we’re reimagining how credit works—with a product-first approach that puts the consumer experience at the center. Our EMI and Pay Later solutions are designed from the ground up to be intuitive, accessible, and frictionless—enabling millions of Indians to purchase what they need, when they need it, whether it’s fashion, electronics, or daily essentials.

From seamless onboarding to instant approvals and zero-cost EMIs, all our products are engineered to empower users while maintaining transparency and trust. We believe that enduring financial services are built not just on fair terms, but also on products that solve real problems with simplicity and scale.

Founded in 2017, Snapmint is now India’s leading online zero-cost EMI provider. With over 10 million consumers served across 2,500 cities—and doubling year on year—our growth is a direct outcome of building a world-class online product that people love and rely on.

Role Overview:

We are hiring a Product Manager to lead the New Customer Onboarding experience. This role will be responsible for improving how new users experience Snapmint during their first interactions—from initial sign-up and KYC to their first EMI transaction. This includes building personalised onboarding journeys, optimizing activation funnels, and ensuring a seamless handoff from acquisition to engagement.

Key Responsibilities:

• Define and optimise onboarding flows to enhance new user activation and first-time transaction rates.
• Create personalised onboarding experiences tailored to user profiles, acquisition sources, and category preferences.
• Collaborate with growth, credit, analytics and category teams to design journeys that guide users from checkout into broader app engagement.
• Use data insights to segment new users and design targeted nudges and product experiences.
• Conduct regular experimentation (A/B tests) to improve key onboarding metrics such as sign-up conversion, KYC completion, activation and time-to-first-transaction.
• Monitor and improve drop-offs across onboarding and first-purchase funnels.

Requirements:

• Experience working at a company with 50M+ app downloads
• 4–6 years of product management experience in leading consumer tech, fintech, or ecommerce companies
• Strong understanding of user funnels, behavioural segmentation, and activation journeys
• Data-driven with experience in product analytics, experimentation, and growth-focused product development
• Demonstrated ability to design intuitive, high-converting product flows
• Strong stakeholder collaboration, especially across marketing, design, and tech

Location - Bangalore

Work days - 5 days/ week