Product Manager-Integrations(India)

Introduction to Demandbase:

Demandbase is the Smarter GTM company for B2B brands. We help B2B companies hit their revenue goals using fewer resources. HowBy aligning their sales and marketing teams around a combination of their data, our data, and artificial intelligence what we call Account Intelligence so they can identify, engage, and focus their time and money on the accounts most likely to buy.

We have also been continuously recognized as one of the best places to work including, Best Workplaces for Millennials and Best Workplaces for Parents !

Come grow with us at Demandbase!

About the Role

You will be responsible for Demandbase s owned and operated integration options. These include our native connectors (direct connections to leading CRMs, marketing automation platforms, sales engagement platforms, etc. ) and our account connector product. These integrations are critical to our customers core use cases with Demandbase.

This is an excellent opportunity for you to build out Demandbase s flagship integrations while developing a deep expertise in B2B integrations.

Key Responsibilities

• Native Integrations Strategy & Roadmap




• Own the product roadmap for native integrations (including but not limited to, Salesforce, Hubspot, Dynamics, Pardot, Outreach, etc. )


• Conduct market research and identify new integration opportunities based on customer demand and competitive landscape


• Prioritize integration development based on customer impact, technical feasibility, and business value


• Define success metrics and KPIs for integration adoption and performance monitoring




• Account Connector




• Drive feature development and enhancements


• Collaborate with internal teams to ensure seamless operation and optimal performance and user experience


• Monitor connector usage patterns and identify opportunities for improvement




• Customer and Stakeholder Management




• Gather requirements from customers, sales, and customer success teams for integration needs


• Conduct user research and interviews to understand pain points and desired features


• Work with internal teams to seamlessly utilize newly imported data sets deeply into the Demandbase core product

What were looking for:

• 3- 5yrs of product management experience


• Understanding of B2B SaaS landscape, integrations, and business systems


• Basic understanding of APIs, data synchronization concepts


• Strong analytical, problem solving skills, and great attention to detail


• Experience directly communicating with customers


• Excellent written and spoken communication skills

Our Commitment to Diversity, Equity, and Inclusion at Demandbase

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case- by- case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion require ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.