Product Innovation: Real Estate Background Only/Sales Background

call Role & responsibilities

Product Innovation

The ideal candidate will contribute to defining the right product mix for upcoming projects, developing unique selling propositions (USPs), analyzing market trends and competition, supporting marketing initiatives, and enhancing sales effectiveness to ensure the success of our projects

Key Responsibilities:

Product Strategy & Development:

• Assist in defining and recommending the right product mix for new real estate projects.
• Help develop USPs by identifying customer needs and emerging market trends.
• Support research to recommend innovative features addressing customer pain points and aspirations.

Market Research & Competitive Analysis:

• Conduct competitor benchmarking and consumer research in collaboration with the Head Office teams.
• Provide insights to support land acquisition decisions based on desirability, sales performance, and pricing strategies.

Innovation & Process Standardization:

• Contribute to the development and refinement of product innovation processes, templates, and standards.
• Support the implementation of standardized processes across different regions.

Stakeholder Collaboration:

• Work closely with internal teams (Marketing, Design, Sales) and external vendors for smooth project execution.
• Assist in value proposition testing with stakeholders, including channel partners and potential customers.

Training & Support:

• Support product training sessions for the sales team during project launches and ongoing phases.

Provide guidance to regional teams on market positioning and pricing strategies

Preferred candidate profile

• Strong understanding of the real estate industry and technical aspects of construction.
• Immediate joiners Preferred
• Interested candidates can share the resumes on siddharth.agarwal@godrejproperties.com or call me on 7017929627(Siddharth)