Product Executive

1. Essential Duties and Responsibilities:

• Conducting market research and analysis to identify customer needs, trends, and opportunities.
• Developing product strategies and roadmaps that align with the company's overall business objectives.
• Defining and communicating product requirements, including features, functionality, and user experience.
• Collaborating with cross-functional teams, including manufacturing, design, sales, and marketing, to ensure successful product development, launch, and ongoing improvement.
• Creating and managing product budgets, timelines, and resource allocation.
• Analyzing market data, user feedback, and other metrics to evaluate product performance and identify areas for improvement.
• Staying up-to-date with industry trends and best practices to inform product strategy and innovation.
• Ensuring compliance with regulatory requirements and industry standards.
• Leading product launch activities, including messaging, positioning, and go-to-market planning.
• Providing product training and support to sales, customer support, and other internal teams.
• Preparing reports detailing pharmaceutical trends and forecasts, using data mining techniques to identify new market opportunities
• Reviewing scientific literature regarding new drugs to determine their safety and efficacy
• Conducting market research to determine customer needs and preferences in order to develop new products or services
• Developing relationships with physicians and other healthcare professionals in order to gain information about their prescribing habits
• Recommending pricing strategies for new drugs based on anticipated demand from physicians and pharmacists
• Assisting in the development of drug prototypes and ensuring compliance with FDA regulations
• Interpreting data about drug effectiveness and safety in order to determine appropriate usage guidelines for physicians
• Maintain system databases to reflect changes in the drug formulary or product specifications. Assure appropriate safeguards and system integrity.
• Maintain detailed documentation pertaining to routine operational analytics, source of truth and education of the data design with peers to promote cross-coverage and visual aids. Assist with implementation of new analytic software and data validation.
• Lead the product development lifecycle, from ideation to launch.
• Collaborate with cross-functional teams including R&D, marketing, and sales to develop and execute product strategies.
• Conduct market research to identify trends, opportunities, and customer needs.
• Define product roadmaps and prioritize features based on market requirements.
• Drive product launches, including marketing campaigns and sales enablement. Analyze product performance and make data-driven decisions for continuous improvement
• Conducting market research, understanding trends and customer preferences, developing marketing strategies and budgets, supervising the creation of marketing materials and content, and performing any other relevant tasks necessary to increase the company's sales
• Developing and overseeing the marketing strategy for company which revolves around the growth of company and building brands
• Launching new products to health care service providers
• Developing strategic and tactical plans to achieve marketing objectives, including brand planning and strategy development
• Evaluating the effectiveness of promotion and advertising programs and suggesting improvements
• Responsible for providing the sales team with the necessary technical expertise to enable them to sell the product
• Responsible for reviewing the product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors product
• Design market research projects to assess customer attitudes to the current product range and new product introductions
• Liaise with the advertising agency regarding the product campaign, LBL's, Reminder Cards and for other
• Promotional inputs
• Conducting annual & budget meeting, sales review meetings & other
• Performing related tasks assigned by Director

2.

• Proficiency in English and Hindi.
• Team player.
• Exemplary planning and time management skills.
• Strategic thinking
• Analytical skills.
• High level of responsibility.
• Open to travel.
• Ability to work under defined deadlines.
• Great working knowledge of MS Office (Word, Excel, Power point)- Certifications preferred;