Product & Brand Manager Trucks

15 - 19 years

0 Lacs

Posted:3 days ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview: As the Brand & Product Manager for Trucks at Castrol, you will be instrumental in driving both topline and bottom-line performance across the CVO space. Your main duties will involve orchestrating marketing efforts to optimize product formulations for the truck segment, engaging in cross-functional collaboration to ensure strategic alignment with pricing thresholds and gross margin targets, developing comprehensive Above-the-Line (ATL) and Below-the-Line (BTL) initiatives in coordination with local and global stakeholders, supervising share movement drivers, pricing dynamics, and Brand Power scores to inform marketing strategies, and leading marketing initiatives to craft growth trajectories for the brand in a competitive landscape. Key Responsibilities: - Orchestrate marketing efforts to optimize product formulations for the truck segment - Engage in cross-functional collaboration to ensure strategic alignment with pricing thresholds and gross margin targets - Develop comprehensive Above-the-Line (ATL) and Below-the-Line (BTL) initiatives in coordination with local and global stakeholders - Supervise share movement drivers, pricing dynamics, and Brand Power scores to inform marketing strategies - Lead marketing initiatives and craft growth trajectories for the brand in a competitive landscape Qualifications Required: - A university degree with an MBA or equivalent post-graduate degree - Minimum 15 years of experience in Sales and Marketing - Proficiency in traditional and digital marketing communications - Ability to collaborate within cross-functional teams and navigate fast-paced environments - Experience in New Product Introduction (NPI) processes and team management Additional Company Details: The culture at Castrol promotes diversity, equity, and inclusion, with a focus on respect, open communication, and continuous learning. The marketing team consists of passionate individuals from diverse backgrounds who believe in challenging the status quo and achieving new milestones together. You will collaborate with key stakeholders such as the Brand and Communications Manager, Marketing Head, Sales teams, and Global Marketing teams to drive business outcomes. **Travel Requirement:** Up to 10% travel may be expected for this role. **Relocation Assistance:** This role is eligible for relocation within the country. **Remote Type:** This position is not available for remote working. Please apply now if you resonate with the role and wish to grow in a diverse environment that values inclusivity and personal development.,

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