PR & Media Relations Executive

Department: Marketing & Communications

Job Summary:

• We are looking for an experienced PR Executive with strong knowledge of the
• Home/Kitchen/Electronics/Corporate Gifting industry. The candidate will be
• responsible for managing brand communication, media relations, press releases,
• influencer collaborations, and PR events to enhance brand visibility and credibility in
• the market.

Key Responsibilities:

• Brand Communication
• Develop and maintain a strong brand image in the Home/ Kitchen/Electronics/
• Corporate Gifting market.
• Draft and manage press releases, media notes, brand stories, and corporate
• announcements.
• Build communication strategies aligned with product launches, campaigns, and
• brand positioning.
• Media & PR Network Management
• Build and maintain strong relationships with journalists, media houses, and
• industry publications.
• Identify relevant appliance & technology media platforms, magazines, and
• online portals for coverage.
• Coordinate interviews, features, editorial placements, and product review
• opportunities.
• Industry-Specific PR Activities
• Collaborate with tech reviewers, bloggers, appliance testers, and trade media
• partners.
• Manage PR activities related to product launches, brand announcements, trade
• shows, and exhibitions.
• Support B2B and B2C communication strategies for Home/ Kitchen/
• Electronics/ Corporate Gifting markets.
• Digital PR & Social Presence
• Work with influencer and social media teams to enhance online communication
• eorts.
• Monitor brand mentions, media feedback, and public sentiment across social
• media and websites.
• Support content creation for brand announcements, product features, case
• studies, and success stories.
• Crisis & Reputation Management
• Identify and manage any negative publicity or brand-related issues.
• Prepare oicial responses and statements in coordination with leadership team
• when required.
• Reporting & Coordination
• Maintain PR calendars, coverage sheets, and campaign reports.
• Ensure timely coverage tracking, media ROI reporting, and performance analysis.
• Liaise with marketing, design, and product teams for consistent messaging.

Requirements:

• Bachelors degree in Mass Communication, PR, Marketing, or related field.
• 1-3 years experience in PR, preferably in Home/Kitchen/electronics/corporate
• Gifting industry.
• Strong media network and understanding of appliance industry trends/
• Corporate Gifting & audience.
• Excellent communication, writing, and presentation skills.
• Ability to manage PR campaigns and handle multi-channel communication.
• Strong organizational and planning skills.

Key Skills:

• Media relations & PR strategy
• Press release & editorial writing
• Industry knowledge appliances/corporate Gifting Industry
• Digital PR and influencer coordination
• Communication & negotiation
• Brand representation and crisis handling