Influencer Marketing Manager

Role & responsibilities

Influencer Marketing Strategy:

• Develop and implement comprehensive influencer marketing strategies aligned with overall marketing goals.
• Identify and analyze industry trends, competitor activities, and emerging influencer platforms.
• Measure and report on the effectiveness of influencer campaigns, providing insights and recommendations for optimization.

Influencer Sourcing and Management:

• Identify, research, and source relevant influencers across various platforms (Instagram, YouTube, TikTok, etc.) based on target audience and brand fit.
• Build and maintain strong relationships with influencers, negotiating contracts, and managing collaborations.
• Conduct thorough due diligence to ensure influencer authenticity and alignment with brand values.

Content Creation and Management:

• Collaborate with influencers to develop engaging and authentic content that resonates with the target audience.
• Provide creative direction and content briefs to influencers, ensuring brand messaging and guidelines are followed.
• Review and approve influencer content before publication to ensure quality and compliance.

Posting and Platform Management:

• Coordinate and schedule influencer posts across various social media platforms
• Track and manage influencer posting schedules.

YouTube Uploads and Management:

• Oversee the upload and optimization of YouTube content generated through influencer collaborations.
• Manage YouTube channel metadata, including titles, descriptions, tags, and thumbnails, to maximize visibility.

Script Writing:

• Write compelling and engaging scripts for influencer videos and sponsored content.
• Ensure scripts align with brand messaging and effectively communicate key product or service features.

Video Editing:

• Perform basic to intermediate video editing tasks, including cutting, splicing, adding text, and incorporating music and sound effects.

Job Type: Full-time

Benefits:

• Leave encashment
• Provident Fund
• Paid Leaves