PR Executive

The PR Executive plays a crucial role in implementing and enhancing public relations strategies to elevate the company's brand presence, manage media interactions, and convey key messages effectively. Your responsibilities will include creating press materials, engaging with the media, organizing events, and monitoring PR initiatives to ensure cohesive communication with stakeholders. You will be responsible for building and nurturing relationships with journalists, bloggers, and influencers, crafting and disseminating press releases, media pitches, and spokesperson statements, as well as evaluating media coverage and assessing the performance of PR campaigns. Additionally, you will be involved in generating compelling PR content such as press releases, articles, speeches, and social media posts, and assisting in the development of thought leadership pieces, case studies, and corporate announcements. Your role will extend to supporting the planning and execution of PR events, press conferences, and product launches, managing logistics, coordinating media presence, and conducting post-event follow-ups. Furthermore, you will contribute to maintaining a positive public image for the company and its executives, monitoring public sentiment, and addressing potential PR challenges proactively. In addition to aiding in internal communications through employee newsletters and executive messaging, you will collaborate with marketing, social media, and sales teams to align PR strategies with business objectives. You will also be responsible for tracking PR metrics, preparing reports, analyzing campaign efficacy, and suggesting enhancements based on insights. To qualify for this role, you should possess a Bachelor's degree in Public Relations, Communications, Journalism, or a related field, along with experience in PR, corporate communications, or media relations. Strong writing, editing, and verbal communication skills are essential, along with proficiency in media databases (e.g., Cision, Meltwater) and PR tools. Creative thinking, problem-solving abilities, and knowledge of social media and digital PR trends will be advantageous. This is a full-time position with a day shift schedule and the potential for performance bonuses.,