PR Executive

PR Executive – Job Roles & Responsibilities1. Brand Communication & Image Building

• Develop and maintain a positive public image of the school.
• Draft and distribute press releases, newsletters, and media content.
• Ensure consistent branding and messaging across all platforms.
• Build relationships with local media, education journalists, and influencers.

2. Media & Public Relations

• Coordinate with print, digital, and electronic media for coverage of events, admissions, and achievements.
• Handle press meets, interviews, and feature articles for brand visibility.
• Monitor media coverage and prepare media reports for management review.

3. Event Management

• Plan and organize school events, open houses, parent orientations, and community activities.
• Coordinate logistics, invitations, and post-event publicity.
• Capture and share event highlights through photos, videos, and press releases.

4. Social Media & Digital Presence

• Collaborate with the digital marketing team to manage school social media accounts.
• Create engaging content about school activities, achievements, and admission highlights.
• Monitor online reputation and respond to public feedback professionally.

5. Community & Stakeholder Engagement

• Develop relationships with local communities, educational institutions, and organizations.
• Support CSR initiatives and outreach programs to enhance goodwill.
• Coordinate with alumni for community involvement and brand strengthening.

6. Internal Communication

• Ensure smooth communication between management, staff, and students for PR-related initiatives.
• Prepare internal newsletters or updates to keep all stakeholders informed.

7. Reporting & Analysis

• Maintain a database of media contacts and coverage reports.
• Prepare monthly PR performance reports (event summary, reach, impact, feedback).
• Analyze response and engagement levels to improve future campaigns.

8. Admission Support

• Collaborate with the admission and marketing team to enhance visibility during the admission season.
• Promote admission announcements through local media, hoardings, and press notes.
• Collect and report on feedback from parents and the community.

Job Types: Full-time, Permanent

Pay: From ₹18,000.00 per month

Benefits:

• Health insurance

Work Location: In person