PR and Perception Management Specialist

Job Overview:

We are seeking a dynamic and idea-driven PR & Perception Management Specialist to lead

the strategic communications of our project. The ideal candidate will be responsible for

aggressively managing public relations and perception-building efforts across digital and

traditional media channels. This role demands someone who can not only strategize but

also create impactful content including videos and AV presentations.

Key Responsibilities:

• Design and execute comprehensive PR and perception management strategies to shape

public opinion positively.

• Generate and implement creative digital marketing and social media campaigns that

resonate with the target audience.

• Proactively manage our presence on social media platforms (Facebook, Instagram,

Twitter, YouTube, LinkedIn, etc.) to increase visibility and engagement.

• Leverage print media and other traditional channels to complement digital outreach

and expand audience reach.

• Ideate, script, and produce videos and audio-visual (AV) presentations to support

communication efforts.

• Monitor public sentiment and adjust messaging accordingly to maintain a positive

image.

• Liaise with local and regional media houses for press releases, feature stories, and

interviews.

• Track the effectiveness of campaigns and provide regular performance reports to the

Head of Operations.

Key Requirements:

• Proven experience in PR, digital marketing, and social media management.

• Strong portfolio of creative content creation, especially videos and visual presentations.

• Excellent communication skills in English and local language(s) preferred.

• Ability to work independently, generate innovative ideas, and handle multiple tasks

under deadlines.

• Familiarity with tools for video editing, graphic design, and social media analytics is a

strong advantage.

Contract Details:

- Duration: 12 months (Contractual, with potential for extension based on performance and project needs)

- Work Location: Gangtok/North Bengal or North East Based.

Minimum Qualifications and Requirements

Minimum Educational Qualification

• Bachelor’s Degree in any of the following fields:

- Mass Communication

- Journalism

- Public Relations

- Marketing

- Media Studies

- Digital Media or Advertising

- OR any relevant field with strong communication/media focus

• A postgraduate degree (e.g., Master’s in Communication or MBA in Marketing) would be

an advantage, but not mandatory.

Minimum Work Experience

• 2–3 years of relevant experience in:

- Public relations

- Digital and social media marketing

- Content creation (especially video and AV content)

- Managing media relations or perception campaigns

Minimum Skill Requirements

• Proficiency in:

- Content creation and copywriting

- Social media management tools (e.g., Meta Business Suite, Hootsuite)

- Basic video editing and graphic design tools (e.g., Canva, Adobe Premiere, Final Cut Pro)

• Strong command over English and at least one local language

• Portfolio showcasing work in video/visual content and social campaigns

Other Attributes

• Creative thinking and ideation capabilities

• Ability to work independently and handle multiple tasks

• Experience in working with local or regional press/media is a plus