PPC Specialist (SaaS Product – Domestic & International)

About the Role
We are looking for a highly experienced PPC Specialist to manage paid campaigns for SaaS products for both domestic and international markets. The role is suitable for a product-based or service-based company working with B2B or B2C SaaS.

Location: Surat/Bengaluru

Key Responsibilities

• Plan, create and manage PPC campaigns for SaaS products across Google Ads, Meta Ads, LinkedIn Ads, etc.
• Run campaigns targeted to both Indian and international audiences (geo targeting, time zones, currencies where required).
• Conduct keyword research, audience targeting and competitor analysis for multiple markets.
• Create and test ad copies, landing pages and extensions to improve CTR and conversion rate.
• Monitor daily performance of campaigns and optimize for CPL, CAC and ROAS.
• Set up and track conversions using Google Analytics, Tag Manager, and other tools.
• Prepare weekly and monthly performance reports with insights and recommendations.
• Collaborate with sales, marketing and product teams to align campaigns with business goals.

Skills & Experience

• 5+ years of strong experience in PPC / Performance Marketing.
• Proven experience running campaigns for SaaS products (product or service company, domestic and/or international).
• Excellent knowledge of Google Ads; experience with LinkedIn Ads and remarketing is preferred.
• Strong understanding of conversion tracking, attribution, and analytics tools.
• Data-driven mindset with strong analytical and reporting skills.

Job Type: Full-time

Pay: From ₹25,000.00 per month

Benefits:

• Leave encashment
• Paid sick time
• Paid time off

Work Location: In person