PPC Specialist

As a PPC Specialist with over 3 years of experience, you will be responsible for managing and optimizing paid advertising campaigns on Google Ads and Bing Ads. Your primary focus will be on driving traffic, enhancing conversions, and maximizing ROI for the campaigns you oversee. Your key responsibilities will include planning, creating, and managing PPC campaigns on Google Ads, monitoring and optimizing campaigns to improve key performance metrics, handling budgets efficiently to ensure maximum ROI, conducting A/B testing for ad creatives and landing pages, and utilizing tools like Google Analytics for campaign analysis and reporting. Additionally, you will be creating audience-targeted ads, executing segmentation strategies, and ensuring compliance with platform guidelines while implementing best practices. To excel in this role, you must have a strong proficiency in Google Ads, with at least 80% of your expertise dedicated to this platform. You should possess in-depth knowledge of PPC campaign strategies and execution, hands-on experience with A/B testing and performance optimization, familiarity with analytics tools like Google Analytics, and excellent analytical and reporting skills. The selection process for this position will involve a Telephonic or Video Interview as the first round and a Face-to-Face Interview as the second round. If you meet the requirements and are interested in this opportunity, please share your resume with us at 8826660313. We look forward to reviewing your application.,